Leads are the potential customers who have expressed interest in your product and have provided contact information to follow up with more information. You can engage with these leads using social media marketing or pass them directly to your sales department.
Did you know 90 percent of top decision-makers agree that they never respond to cold calls? But, 76 percent of buyers are ready to have a conversation on social media? You are doing your business a disservice if you are not providing your sales team with a steady stream of potential new customers.
One of the most significant benefits of social media lead generation is the ability to focus on highly qualified leads through advanced targeting while the quantity of the leads come second.
Here we’ve discussed a few proven ways to fill the sales funnel of your business using good quality leads.
Promote Gated Content
Share links to gated content so that the interested readers will be willing to provide some necessary contact information in exchange for access. People who are genuinely interested in your content will qualify themselves as more than casual readers in the process. According to the recent research reports, promoting gated content has become one of the easiest ways to themselves as more than casual readers in the process.
Social Media Contests
Running a contest is one of the best ways to grab the attention of your target audience. But, there are two criteria one must consider when it comes to the prize up.
• The prize must be valuable enough that people will be interested in entering the contest.
• The prize must be valuable exclusively to the people who have the highest potential to become your customers.
You can allow people to enter into a contest by re-tweeting/sharing/liking/following, or simply clicking through to a landing page.
Social Media Advertising
Social media advertising is a great way to collect leads from laser-focused groups of potential customers. Get help from various social media lead generation tools to collect leads directly within social networks. This includes Facebook lead ads, Instagram lead ads, LinkedIn lead gen forms, and more.
Host a Webinar
Host a hangout, live video, or webinar to generate more leads from your social media channel. Offer a reward for participation to encourage live interaction and reach out to your team on social media with any further questions.
In addition to these, you can also use geo-targeted search, targeted social media listening, Facebook custom tags and more to generate more leads. Visit https://www.yoursocialvoice.com.au/ to talk to the leading social media marketing consultant in Perth.
