Suppose that you have created a website after spending hundreds of dollars and several hours but paid no attention to the SEO. It is just like owning a retail store in a distant region that no one knows subsists; your website and information in it is of no use. Search Engine Optimization is the only likely answer to fetch traffic on your website. An excellent and planned SEO strategy will occupy people with your brand and convey them to your website.
Picking Google over Other Search Engines
Currently, 15 of the world’s 50 most used and high traffic websites are Search Engines owned by Google. If you don’t plan to appeal users to your website from it, then you’re missing a huge chance.
Given below are the 25 significant Google Ranking issues for your Website:
1. Keywords in Content
The search engines look for naturally repetitive words, phrases and words linked to them. These keywords express the search engines that what subject the content is about. Make maximum usage of keywords in your content. It will increase the visitors and your ranking.
2. Include Keywords in URL
A well-managed URL will offer simple understanding for both users and search engines, for instance, http://www.cibirix.com/seo-services-company.php using URL that contains keywords can recover your site's ranking.
3. Keywords Density
Though keywords are the most significant feature in ranking but making use of the same keywords extremely can affect your status in ranking. So, it is a better choice to check your keywords density employing an online tool
4. Website Domain Length
It is suggested to have the domain length less. The regular length of the leading 50 famous websites has 6 characters in their domain name. Make use of technical words in your website URL that defines your website
5. Content-Length
The length of your content will play a vital role togain your ranking.More content you place on your page, the better you will rank. But also keep an eye on the class of the content, using fake or illegal content can affect your website and ranking both. As Google doesn’t permit invalid content and they can eliminate your website as a penalty
6. Meta Description
The meta description is a tag in HTML of around 155 characters which describes a page's content. Search engines display the meta description in search results typically when the searched query is inside the description, thus, optimizing the meta description is vital for on-page optimization.
It will also influence on page's CTR which can affect the page's capability to rank. As Google favors those websites, that have meta tags as per Google guidelines.
7. Click Through Rate (CTR)
CTR is the total of users who click on your URL. When several users click on your website, search engines automatically increase your rank because of the different click-through rates of each place in search results. The more percentage of CTR you possess, the more your rank will rise. Because Google Algorithms are intended to cater to the viewers, a higher audience on your website signify that you are giving the users what they want.
8. BackLinks
Backlinks are also called “incoming links." These links are made when one website links to other. Backlinks are the most valued thing for SEO as when one website shares your link, the traffic of that website can dribble on to your by clicking on the link making a small proverbial hole in your water tank of traffic to profit an associated website holder.
9. Quality of Backlinks
The most exceptional method is to get backlinks from reliable and high authority websites. If you get backlinks from some scam website, your website will be punished.
"The quantity of backlinks doesn't matter but the quality."
10. Internal Linking
Mostly, these links go from one page on a domain to another page on the similar domain.
If your website contains numerous pages, then you do generate a good internal linking structure. It will improve your position since search engines creep through content to list pages amongst their keyword directories.
"Use Anchor tags for internal linking."
11. Make Use of Images
Images and visual guides are all vital for a better understanding of your content. They communicate the message more effectively than plain content and then create a break. The appeal and ease of access to information you'll create through graphics will reduce the bounce pace of your pages which makes the users stay. Improving your Google rankings as a result.
12. Videos
From the past few years, video promotion has emerged as the most significant aspect of a business. With the help of videos, you can also obtain rank from organic search.
Steps you require to follow while posting a video:
- Select the accurate video
- Add a video transcript
- Always assure your thumbnail is appealing
- Pay consideration to the heading while posting a video
- Include keywords in the meta title and descriptions.
- Make good use of hashtags.
13. Citation
Citation always has a greater chance of being read. They are the most excellent place for generating external or internal links. As they are simple to crawl.
14. Mobile Friendliness
More than 50% of traffic is from mobile users. It is very vital to design your website well-suited with mobile and show all the content cleanly. Just Google has updated their algorithms in which they have stated that websites which are made mobile-friendly will be given more priority over other websites. There are different approaches like (bootstrap and CSS Media Queries) to make your website approachable for both mobile and web.
15. Mobile Loading Time
The page load time of web and mobile can be dissimilar. Constantly check your page load time for mobile users as we stated above, that mobile handler's traffic is comprised more than 50%
If your page load time is greater, in that case, you must reduce it using image compressors and by removing unusable code.
16. Bounce Rate
Bounce rate of a website is necessarily the time that a guest has spent on your webpage. If you have useful data for the user on your web page then certainly your bounce rate will reduce, and it will play a critical factor in Google position
17. Website Design
If your website design is not catchy, and the info you place there is not contented for visitors to read, then indeed your bounce rate will surge, and it can disturb your position severely
18. Multimedia
Through several kinds of animations on your web page will surge user attention and can gather more traffic. It can be videos, photos and any added kind of eye-catching animation
19. Contact Us Page
Google algorithm favors websites possessing a proper amount of contact info. The more info you place, the more it surges the faith of search engines and people.
20. Use HTTPS
Google has made it official that the use of HTTPS is a ranking indication.
By following this method, you can move your site from HTTP to HTTPS
21. Amount of Comments
Pages with plenty of comments is an indication of the user's interest. Try to finish your post by questioning visitors so that they could comment
22. Privacy Page and Terms of Service
These 2 pages benefit the search engines to know that the site is reliable. A more reliable always get the higher position the search engines.
23. HTML Errors
Tons of HTML errors is a strong indication of a bad quality website. Google certainly don’t need a poor website to be listed No.1 as it will damage their status. Keep your code fresh and blunder-free
24. Unique Content
If you put unrelated and unacceptable content, then it will not rank on Google. If you copied the content from some other page, then Google has the power to discard your entire website.
25. Geo-Targeting
Google algorithms favorwebsites that possess a local IP and country specific domain name extensions.
These are the leading features in Google ranking 2019. We hope it benefits you and if you have any questions about this, feel welcome to comment.