Nowadays, everybody knows about SEO. We see people just starting their blog or small online business, and the first thing they worry about is the SEO strategy that they are going to use to attract customers.
However, given the limited information they have, they will most likely make use only of technical, on-page, and off-site SEO. Naturally, these are not all of the SEO types that you need to know and understand to run a business properly.
For example, you have to study local and national SEO as well, as well as multiple other SEO strategies that may help your cause. Let's take a look at some of the things that you need to know!
On-Page SEO
The first type of SEO that you need to grasp is on-page SEO. After all, if you lack this particular type, you cannot engage in any successful SEO strategies.
It is because on-page implies you are taking a look at the keywords you use on your website, at the H1 tags, at your titles, at the meta description, at the image alt tags, and at the very content that you have published on your website.
Naturally, we don't even have to mention the design and usability of your website, as they directly influence your on-page SEO.
Content SEO
This type of SEO refers to the quality of your content - and implies making it better, naturally!
Content SEO is usually considered a subset of the previous type of SEO - on-page -, and is here to help you create compelling content. As we all know, content is the true king of online, mainly due to the effects it has on page rankings and impressions, for example.
It is why you need to create content with both a dash of personal/ personality and with a vial of good on-page SEO!
In short, you have to publish content that will be entertaining for your users, as well as for search engines - namely, the latter must be able to understand your content to promote it properly.
Page Optimization
What is page optimization? Well, some may think that this refers to how fast your website responds to commands and if it's optimized appropriately for mobile.However, page optimization implies much more:
- Using new keywords with every new piece of content.
- Placing the focus keyword in the URL of a specific page.
- Placing the focus keyword in your meta description.
- Placing the focus keyword in the first paragraph of a particular article.
- Having proper keyword density.
- Having images that contain alt attributes that have the focus keyword within them.
Off-Page SEO
Off-page SEO implies backlinking, blogging, and internal linking. These are essential for any SEO strategy as they provide websites with more high-quality content that can be used by search engines to crawl.
This type of SEO can boost your search engine rankings and increase the number of website visitors as well. You have to do it right!
Local and National SEO
First of all, you have to understand the differences between local and national SEO?.
The former is specially designed to boost the ranking of a specific website within a particular area. Local SEO is mostly used by businesses that activate in a specified location – small companies, for example.
On the other hand, national SEO is used to boost ranking on a national level. Businesses that want to attract customers from all over the country or who can provide products and services throughout the country use national SEO.
For example, a restaurant located in a touristic location might want to use national SEO to attract people. At the same time, a
manufacturing company or retailer may wish to ship products all over the country and even the world.
Technical SEO
Moreover, you shouldn't forget about technical SEO either! This type of SEO refers to parameters that directly affect the visibility of your website when it comes to how search engines see it.
Because of this, the primary purpose of technical SEO is to make sure that the search engine crawlers and properly index and crawl a website without facing any issues.Using technical SEO implies:
- The optimization of your robots.txt file - this very file makes sure that search engines can access your website.
- Verify your website with the Google Search Console, as well as specify your preferred domain.
- Find and fix any crawl errors with the COVERAGE report.
- You should also come up with an XML Sitemap to submit to all the major search engines.
- Last but not least - you should adhere to SEO-friendly web design.
The Bottom Line
In short, SEO is not just about keywords, tags, and meta descriptions. As we mentioned a couple of times throughout this article, SEO means engaging in real strategies of marketing and promotion.
Therefore, we must always learn new things about SEO and its practical applications.