The Internet is now the go-to source for just about EVERYTHING. And when I mean everything, you can find out the nitty-gritty details of celebrities down to how you can install your own bed frame! With billions of people searching for everything under the sun, it gives marketers and website owners the opportunity to rank high on popular search engines to increase visibility. Ranking high is done by hiring a competent digital marketing agency, which helps improve user experience and search engine crawling.
And as technology continues to evolve, we begin to see how AI SEO (Artificial Intelligence in Search Engine Optimization) is changing the way marketers help their websites rank on search engine results pages. Sure, you could go for the basic SEO strategies, but now? Things are changing.
As Artificial Intelligence is taking over, it’s time to up your game and tweak your SEO strategy around it.
But how does AI boost your website’s SEO, exactly? Read on to find out!
How AI Boosts Website SEO
Artificial Intelligence (AI) is an umbrella term covering various technologies, including deep learning, machine learning, natural language processing, among other emerging technologies. This is used to perform cognitive tasks better and quicker than humans, making our quality of work and life much easier.
As for AI SEO, these are a combination of two disciplines, revolving around boosting your SEO with AI. Doing so has shown a lot of benefits and importance today, and with good reason! There are a ton of ways AI can improve a website’s SEO, and while they are complex disciplines, it’s important to learn about them both and how to use them together to reach your goals.
Here are the five ways AI can boost your website’s SEO:
1. Do Keyword Search Efficiently
Keyword research is vital so you can take advantage of content optimization opportunities, track keywords on websites, as well as get inspired with new content ideas. Today, there are AI-powered keyword research tools you can use!
These tools will use AI to identify the most relevant keywords and topics you should go after, depending on your niche, industry, target audience, among other factors. It will take a seed list of all relevant keywords, providing up to 100x more keywords than one may target. Keywords can also be benchmarked based on location, among other factors, so you can surely pique interest of a more specific target audience.
2. Content Generation in a Snap
Creating quality content is the most crucial part of your SEO efforts. You need to focus on your readers, who will want to consume content worthy of their time.
According to Google, the best webpages are those that follow E-A-T, or those reflecting Expertise, Authoritativeness, and Trustworthiness. Google algorithms would rank such webpages based on these three standards, as well as requiring different capabilities from websites in order to be ranked (news, artistic, and information content).
AI-powered tools can help in content creation by improving your webpage’s internal linking and identifying any authoritative articles on your content’s topic, so you can add more relevant and accurate information while helping with your link-building strategies.
And with proper keyword research from AI-powered tools, you have more ideas on what to write based on the keywords you’re suggested.
3. Help Run Tests and Measure Results
Your website’s snippet is the first impression for potential visitors, which is found on the search engine results page. That’s why you need to optimize your snippets, which can help improve your site’s organic growth. To do this, you should run tests and measure the metrics, which will help you find which snippets perform best.
AI-powered tools can help compare your webpage, snippets, and content against competitors, thanks to Natural Language Processing (NLP). With this, you’ll be able to test and analyze various titles and descriptions so you know which gets the most clicks. The same goes for testing out email campaigns and other digital marketing strategies.
4. Improve Personalization
Several factors would affect your webpage’s ranking on search engines, including visitors’ time-on-page and their dwell time. There are AI-powered personalized content generators that can increase traffic on your websites to ensure that people spend more time browsing through your website rather than exiting right away from disinterest.
AI will use machine learning, NLP, as well as visitors’ web history data to know more about who browses your website. This will help you create an even deeper relationship with visitors, knowing what they want so you can add these to your website, increasing the time spent on your website, and the number of visitors who will stay to know what you have to offer.
However, this is more beneficial for those focusing on e-commerce, as it might be a bit more complex when customizing and personalizing long-form content.
5. Include Voice Search Optimization
Voice search is now becoming even more popular among all ages, especially the younger generation! Up to 55% of teenagers use voice search daily, with 18% of consumer spending expected to be made through voice searches in 2022.
AI-powered tools can now help optimize your website for voice search, using machine learning to comprehend and analyze what visitors say so you can respond as accurately as possible.
Wrapping It Up
The future of SEO is now here, and it is Artificial Intelligence. When you combine both of these disciplines and create an excellent strategy around them, you will get noticed by search engines while building a loyal audience who will follow your calls to action.
Hopefully, you learned more about Artificial Intelligence and how it can help with your overall SEO efforts. So, start looking into Artificial Intelligence and strategize to keep up with today’s times!
If you have questions or want to share your insights on AI SEO, do share it in the comments section below, I appreciate all your thoughts. Good luck with your SEO efforts and future strategies!