Is link building in your SEO arsenal? If not, then it is high time that you include it.
Earning relevant backlinks from authoritative websites is one of the best ways to boost your search engine rankings. Aside from that, it allows you to drive qualified referral traffic to your website.
However, link building is not a one-size-fits-all solution. There are various ways to acquire links, and some would suit well with your needs than others.
Are you curious about what kind of link building tactic is right for you? Check out the post below:
Content-based link building
One of the best ways to earn quality backlinks is to produce top-notch content. Doing so ensures that your content will keep on earning links through time.
Compared to guest posting, content-based link building is about writing a long-form piece and publishing it on your website. The idea is that you will produce the most informative content there is that other website will link back to it as reference.
This type of content is usually called a "linkable asset."
But note that content-based link building is more than just creating content from your site and promoting it online. That's because, generally, some types of content are usually better at attracting links than others.
For instance, infographics and interactive content are more attractive than a 2,000-word blog post.
Guest blogging
Guest blogging involves reaching out to third party organizations and offering to create content for them.
In return, you'll provide them with a high-quality article for their site. Often, the website will allow you to link back to your site within the article.
If you want to use this tactic, make sure that you submit guest article to websites that are relevant to your industry. So, if you run an online store that sells bathroom fixtures, you might want to guest post on home and lifestyle websites.
Another thing to check out is whether they publish undesirable content like gambling or send and receive links from such websites. That's because their link profile can affect your link profile.
Also, be wary of sites that require payment before publishing your guest post. That's because Google penalizes websites that features unnatural, paid links within their guest post.
Create link roundups
Another excellent way to earn those backlinks is to link back to others.
Come up with a weekly or monthly roundup of the 'best' industry tools, industry leaders, or articles you've seen online.
Link back to them, and don't hesitate to let them know. Most of the time, most of these brands will be pleased that they're gaining free press and exposure from you.
Most of them will be more than happy to link back to a blog or website that mentions them.
Tap to Local Directory Listings
If you haven't yet, make sure that you claim your listing on sites like Google My Business or Bing Places for Business.
Even B2B businesses can benefit by placing their contact or site information on these popular directories. Despite that, Google's John Mueller said that directory links generally don't impact your SEO efforts.
Product Reviews
Craft a list of influencers in your industry the reach out to them to offer a product or trial for free in exchange for a review.
Although generally, you couldn't control the review's outcome. That's because you'd come across someone who isn't stoked with your offerings.
All in all, product reviews allow you to gain positive reviews and valuable feedback in return.
Reclaim broken 404 links
Broken links are particularly harmful to your site's SEO. That's because it leads to a poor site user experience.
Bringing these broken links to your webmaster's attention is one of the simplest ways to get them to replace these links.
Broken link building is where you reach out to relevant websites that are linking to a broken link. And then asking them to replace it with a link to your content instead.
However, the broken link building requires a significant amount of time and research.
First, you need to single out blogs or webpages in your niche that have these broken links. It would be best if you also were equipped with a backlink tool like SEMrush.
The next step is to get in touch with the webmaster, letting them know that they have a broken link on their page.
Finally, you can suggest that you can replace that broken link with a link to your site.
The Skyscraper Technique
Despite being challenging, the Skyscraper technique can be rewarding when done right.
Create by Brian Dean of Backlinko; the idea is to create content that is 10x better than the existing ones. From there, you can choose to reach out to other publishers, asking if they can link to your account instead.
Regardless, your skyscraper content is likely to earn backlinks in time if it is one of the best resources there is.
Link building can be cumbersome to implement. But you can reap plenty of rewards, more than earning quality backlinks when you do it properly. Hence, we suggest that you pick one tactic listed above, apply it on your website, and see how it benefits your online presence.