The crawl budget is something that often gets overlooked by businesses, which is why the top SEO company will let you know that this is important. There are numerous tips that you would be able to use to optimize this to ensure that you are getting the most out of the money that you are spending, including allowing it to crawl all of your pages. Keep reading on to find out a few more tips that would help you in this area.
Tips for Optimization of Crawl Budget
No matter what SEO company India you are working with they would know some of the top tips that you should use when it comes to optimizing your crawl budget. Here are 7 of the top tips that you are going to want to use, including:
1. Allow Important Pages to be Crawled
You should make sure that you are updating Robots.txt to ensure that all of your most important pages are also being crawled. You can manage the robots.txt yourself or you can use an auditor tool since it can make sure that everything is covered. You will be able to choose which pages are going to be allowed or blocked from crawling within a few seconds and this can make it easier for search engines to find what they need.
2. Check for any Redirect chains
If you want your website to be healthy, then you need to make sure that you are using this common-sense method. You can avoid having to do any redirect chain on the domain if you are watching for this since there are going to be there. If you have a large domain, then it can be a tedious and time-consuming task to fix after any 301 or 302 redirects appear. A few might not hurt the limit of crawls, but a large number of them can and it will stop the search engines from crawling your pages.
3. Use HTML
You want to make sure that you are using HTML since it is one of the languages that Google is good at crawling. If you aren’t just aiming at getting high ranks on Google, then you are going to want to use HTML since the other popular search engines haven’t made it there yet. Using HTML will make everything simpler and you will be able to allow all of the many search engines to crawl your pages easily.
4. Get rid of HTTP errors
If you don’t know what would eat into your budget, then 410 and 404 pages are one of the top ones and they can also hurt the user experience. This means that you need to make sure that you know when these page errors are popping up and ensure that they are fixed. This can be done by doing an entire website audit to find any pages where there might be issues and get them fixed right away.
5. URL parameters
You should remember that URLs that are separate are considered by crawlers to be separate pages, which can waste part of your invaluable crawl budget. However, if you are making sure that these URL parameters are known, including by Google, then it can become a situation where both parties win. This would avoid any problems regarding your budget as well as anything about duplicate content, so add them to your Search Console in your Google account.
6. Sitemap update
You should always make sure that your XML sitemap is taken care of and that it is updated as often as needed. The bots would be able to understand quicker where each of these internal links is going to lead and these URLs are a huge part of the sitemap. You are also going to want to ensure that it corresponds with the latest updated version of your robots.txt as well.
7. Using HREFLANG tags
If you have localized pages, then you need to start using and optimizing the hreflang tags, which are employed by the crawlers. These would be able to tell Google which of these localized pages should be used, so make sure to add lang_code" href="url_of_page" /> in the header of your page in the lang_code field. You are also going to want to start using the element for any pages so you can have them pointed at.
These are just a few of the top tips that will help you with optimizing and making the most out of your crawl budget no matter how big or small it might be.