In recent years, becoming visible online has become essential to having a successful business. Many companies are more familiar with traditional advertising, like TV ads and email blasts, and don’t know where or how to start online advertising.
While having a well-designed webpage and active social media accounts is important, landing your site on the first page of Google search results is the best way to reach customers. You can tackle Google on your own, but it will take time, energy, and money, and you may still not get the best results.
What Does an SEO Specialist Do?
An SEO specialist ensures your website is optimized for Google search results. They know which keywords to use to get your site on the first page of search results, and they know all the tricks of the trade.
While much of SEO revolves around using the correct keywords, it also involves feeding the Google algorithm with the correct number of links, regular new content, and images. The Google search engine is complicated, and the algorithms change frequently. Instead of struggling to do it all yourself, here are eight reasons to hire a freelance SEO specialist.
1. Save Time
Although you can teach yourself SEO marketing strategies, it can take years to become an expert. Even once you’ve learned the basics, you will probably make mistakes at first, which takes even more time to correct.
In business, time is money. Instead of wasting your time learning SEO, hire a reputable freelance SEO specialist. You can work with them closely to ensure that they understand your company and then let them do their work while you attend to your business.
2. Get On The First Page Sooner
The sooner you get your site on the first page of the search results, the faster your organic traffic increases. More visitors to your site mean more conversions, and an experienced SEO specialist knows how to target the correct demographic.
If you choose to learn how to do SEO yourself, you may not see results for months.
3. Focus On Other Aspects of Your Business
Saving time by working with an SEO specialist means you can focus on other aspects of your business. Turn your energy toward improving your product or speeding up production. If you deal with customers frequently, you could spend the time you save updating your customer service.
4. Keep Your Website Updated
Many SEO specialists also help you keep your website updated. The Google algorithms change regularly, and competitors may overtake your position on the search results page. Therefore, your SEO specialist monitors your progress and updates your website to reflect changes in the algorithms.
5. Get An Outsider’s Opinion
While no one knows your business better than you, sometimes an outside perspective can identify problems easier. An outsider may notice immediately that an explanation isn’t clear for a product or that your color scheme doesn’t quite work.
An SEO specialist views your website through a marketing lens and can help you make changes to improve your appeal to customers.
6. Get Expert Advice
An SEO specialist has extensive expertise in finding the best SEO keywords, geotags, and even web page and blog word length to make your business thrive. Working with a freelancer means you can also find someone who has expertise in your niche, which can help you reach the front page of Google even faster.
7. Save Money
If you want to save money, hiring an agency that charges a monthly fee might stretch your budget. You can negotiate with a freelancer and agree on a fee that works for both of you. When negotiating, try to agree about check-up fees if you want the same freelancer to check-in on your site and monitor your keyword rankings.
8. Create a Partnership
When choosing your freelancer, find someone you can create a lasting partnership with. Since optimizing a website for SEO is an ongoing process, you benefit from working with the same person. Working with an agency may mean that different SEO experts work on your site, so you may need to bring them up to speed every time. By choosing a reputable, reliable freelancer, you can save time in the future.
A freelancer may also become more invested in your company and go the extra mile to help you succeed.
Hire a Freelance SEO Specialist Today
The more targeted traffic your website receives, the more conversions you have, meaning you make more money. A freelance SEO specialist can help you by optimizing your website and using their expert knowledge to find and attract the right customers for your service or product.