How Can Good SEO Help a Publicly-Held Company Get Noticed?

These days, it is difficult to ignore the significant role of search engine optimization (SEO) in business development, whether it is a large corporation or an SME. When referring to a public company, SEO can act as a major contributing factor to building credibility and coverage, which in turn causes their UPS stock value to go up.

This article will provide you with valuable facts and understanding about the benefits of SEO and how it can successfully help a public-held company get noticed.

Exchange Value To Grow Brand Awareness

Apart from black hat methods that have been discussed on the Internet, SEO is all about giving away valuable knowledge and insights. Only by doing this can your company win the heart of millions and maintain reliable sources of traffic, not to mention loyal customers, investors, or business partners.

How does SEO practice help you accomplish this goal? Content is king, and creating content is the only answer up to this moment. Give people something to consume, make sure it’s high-quality and worth their time, and your hard work will pay off eventually.

Organic searches measure the result of growing your brand awareness by SEO. First, this crucial factor helps you to evaluate your website performance. Second, it also suggests which purchase funnel stage your users are in, based on the search queries that drive the most traffic to the site.

If your company concentrates on local products and services, don’t hesitate to invest in good SEO services because it may require a different mix of strategies to rank your content higher. In that case, you may have to spend time on local customer persona research, not keyword research tools.

Sometimes, your choice of which search engine to optimize for matters the most. For example, what would you choose between Google and Naver when selling products in South Korea?

Naver’s algorithms are much different for your information, exerting an enormous impact on how SEO agencies achieve their objectives. For example, the search engine services on Naver include Mail, Café, Blog, Knowledge iN, and Shopping - unlike Images, Videos, News on Google.

Leverage Your Brand Reputation

Never should a business underestimate the significant impact of product searches and branded searches. They are attached to the bottom part of the marketing funnel, indicating that potential buyers are seeking the most outstanding solutions from reliable brands.

As a result, they bring a massive profit since your customers are ready to take action. So what’s better than a position 1, 2, or 3 on the search result page to kick-start their buying intention?

Suppose that your website offers the most optimal content and outstanding products/solutions compared to all other competitors. However, due to some factors (link building, time, authoritativeness), the 6th position on the first page is by far your best record.

It happens all the time on Google. We all get that. But, let’s be honest: Customers are not always SEO experts.

They neither learn about SEO signals nor install browser extensions to track SEO metrics and evaluate the actual value of websites. In most cases, they may not be patient enough to skip the top results, browse more and click on your page.

Therefore, if your site can’t secure a higher position (at least the top 3), you will likely fail to have an advantage over the others and lose the fight before it starts.

To prevent this scenario, it is vital that you implement the right SEO approach to leverage your reputation and help your company get noticed.

Better User Experience & Customer Lifetime Value

A good SEO strategy is not all about organic rankings and coverage. Sometimes, the user experience (UX) carries the most significant weight because it can directly add to your customer lifetime value (CLV).

According to Hubspot, customer lifetime value indicates the total revenue your business can reasonably expect from a single customer. The longer a customer continues to purchase from your company, the greater their lifetime value becomes.

Yet, how can UX and CLV become a dominant factor compared to the overall organic searches and clicks?

To answer this question, take a look at the two following scenarios:

  1. You get 100.000 users per month, but the conversion rate is a nightmare due to lousy website UX.
  2. 100 users/month is all you have, but they keep coming back and referring to your company when working with other partners, which in turn generates more leads.

I’m sure you know which one of the two above is more desirable!

In this day and age, Google has taken UX as part of its algorithm to determine which page deserves to rank higher. There is no exaggeration to say that a positive user experience is vital to a website’s success.

By looking at metrics like the dwell time and bounce rate, Google knows how satisfied your users get while browsing through your website. If they don’t find your page worth spending time on, it feels like a failure in Google’s eyes. 

That’s when SEO experts come in and make a few tweaks to ensure that your website provides a solid and positive user experience regarding both site structure and design.

Many factors on your website need proper care - the on-page content layout and the optimization of dynamic subjects like automated pop-ups that mention good product deals. Besides, SEO professionals should know how to implement strategic plans, namely email marketing, which helps to improve your chance of converting users into customers.

As a result, more customers will keep coming, which contributes to your public-held company’s stable development and credibility.


By the end of this article, we believe that you have understood how good SEO can help a publicly-held company get noticed and achieve more lucrative goals down the road. Remember, it’s not just about organic traffic, but how you leverage your essential resources (content value, user experience,...) that matters.