Historically, a lot of money is spent on digital marketing by companies and brands in order to stay relevant, with 2021 not being an exception. This trend is expected to continue in 2022. However, much of this content is not even consumed, with money going to waste. In order to avoid contributing to the abundance of content that already exists and remain profitable, it’s important to do things in the most efficient way. In this article, we explore how Smart Content can help your brand stay relevant, as well as 4 tips for creating it.
What is Smart Content?
Smart Content takes artificial intelligence, content marketing, and search marketing and creates highly relevant and profitable information that users and search engines love. Smart Content is the major driving force behind many successful marketing ventures. By addressing customer needs directly with content that has been specially designed to adapt to changing customer and market trends, many businesses have managed to remain relevant and profitable in the current technological age.
4 Tips for Creating Smart Content
Any marketing team can benefit greatly from using Smart Content. In this section of an article, we go over 4 tips you can apply for creating smart content:
1. Focus more on topics with high value
When it comes to content marketing, there are different strategies businesses and brands can take, such as choosing to take advantage of local demand and outperforming their competitors. When looking for topics of high value, you might want to consider going through the briefs of such content strategies.
The reason why content briefs are very useful in that they provide insights such as the intent behind search queries of a particular audience. When combined with tools such as artificial intelligence, you should be able to identify recommendations for improving current content, the traits of top competing content, as well as new opportunities in your business landscape.
2. Optimize and update to changes
Customer and market demand changes from time to time. In order to stay relevant, your content should be able to adapt, and one way of achieving this is by leveraging predictive content recommendations for every web page and content.
It’s important that visitors of your website remain engaged, so recommendations on a particular page should be relevant to the content being consumed—this would help readers stay on the page longer, thus boosting ranking and resulting in more leads. Also, you might want to ensure your content is updated to match current search queries, making it more easily discoverable and relevant to readers.
3. An efficient workflow for content creation, publishing, and reporting
An efficient workflow can be very useful in allowing the marketing team to go from the creative process of coming up with ideas to the publishing of content, as well as the subsequent optimization of said content with an eye on performance reporting. The benefit of using an efficient workflow is that your Smart Content will be able to remain relevant, causing it to rank better on search results, leading to more potential customers. With Smart Content, you can produce better blog posts, articles, and product pages, that come with useful features such as call-to-action assets.
4. Increased ROI on content
You should aim for topics that have high value and are engaging to readers. One way to do this is by researching your target audience—this involves researching search queries to identify the intent behind them. By understanding your target audience better, you will be able to generate more leads with your content. You might also want to focus on a tactful approach to the use of call-to-actions so as not to distract your customers or cause them to shy away from your content. In cases where you have strong competition, you might want to learn and take note of the strategies they employ so you can outperform them—leading to more return on investment for your content.
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4 Reasons Why You Should Consider Using Smart Content
In order to further emphasize the importance of Smart Content, here are 4 reasons why you should consider using Smart Content for your business:
1. It can be useful in identifying and outperforming competitors
With Smart Content, you can be able to identify competitors in your market space. By focusing on the topics where these competing brands outperform you, you’ll be able to create content around these topics. This will be useful in helping you gain and maintain relevance in the market.
2. Businesses and brands can take advantage of local demand
By identifying topics that come with local components, your brand should be able to create content around these topics by focusing on their locations. It’s important that the locations you end up focusing on are relevant to the business to maintain a high return on investments.
3. Identify weak competition in particular topics
While it has been established, you can use Smart Content to outperform stronger competitors; you can also use it to establish dominance in certain topics. With Smart Content, you should be able to identify weak competitors in your market space, giving you an opportunity to dominate in a particular topic easily.
4. You can rank better
By identifying topics that have high value and creating relevant and engaging content around these topics, your content has a better chance of ranking high on search results. As most people know, search results that rank high have better click-through rates, which gives the opportunity for attracting more customers and improving lead generation.
Bottom Line
In order to create smart content, you might want to do proper research into your target audience by gathering as much data as possible. This will prove useful in making data-driven decisions that lead to increased online presence, lead generation, and ultimately more revenue for your brand.
While Smart Content might sound very technical and difficult to implement unless you have the skills, you can always rely on marketing teams to implement it for your brand—the benefits you stand to get from it make it worth it.