How Long Should a Blog Post Be for SEO in 2022

To rank effectively in search engines, how long should your blog post be? Whether you're new to blogging or have been doing it for a while, you've asked yourself this question at least once. Today, we'll talk about how long a blog post should be for SEO purposes.

We'll also see whether there is a magic number of words. To provide some variety, I've gathered a list of the most well-liked ones from reputable online sources. We may then discuss them and make better decisions as a result.

The Optimal Length of a Blog Post for Lead Generation

The following is a general correlation between the number of words in a blog post and the type of material it's frequently used for:


Few people advocate that you write a blog post that is fewer than 300 words long. When and if they're used, it's usually to start a conversation and get feedback. This is not a suitable length for SEO or social media posting.


In the range of 300 to 600 words: This was originally supposed to be the "average" length of a blog post. This word limit is now insufficient for exhibiting authority and ranking on search engines because it does not allow you to go into depth on a topic.


This range is most common in professional journalism and newspaper pieces (about 600-800 words). This word limit also applies to product descriptions and encyclopedia entries. These articles have a lot of potential for social media shares and backlinks.


A word count of 1,300 to 1,700 words is recommended. You'll see a lot more social media shares and instructive useful content that generates backlinks as you go through this zone. Influencers that create promotional posts frequently use this word length.


Between 1,700 and 2,100 words: This is the optimum length for your "How to..." posts on your blog. You'll also start to see opportunities for high lead conversion and organic search traffic here.


According to research, the ideal blog post length should be  2,300 and 2,500 words. Listicles are a typical blog post format seen here because they tend to provide a complete picture at length. Because these articles are usually extensive and interesting, they have a much better chance of ranking in search engines.


You'll have the best chance of bringing valuable traffic to your website and converting visitors into leads if you write a piece like this. The Wix writing staff makes every effort to stay as near this sweet spot as possible. This essay is 2,476 words long in total.


4,000 words or more: The most popular kind of articles with 4,000 words or more are pillar pages and extensive guides. These are long pieces of writing that go into great depth into a topic to establish authority.

The Advantages of Longer Blog Posts

Visitors coming to your website will spend more time there.


Your content's context and intent will be better understood by search engines.


The best length for blog entries, according to research conducted by popular blogging platform Medium, is 1,600 words (or seven minutes of reading).


According to their analysis, readers' average time spent looking at the post grew to seven minutes/1,600 words before plateauing at seven minutes and sharply falling after that.


Because user interaction is such an important aspect of SEO, this data is quite beneficial. Remember that the length of a blog article for SEO is determined by the amount of value it provides. Enhancing the value of your content while also extending user involvement are essential SEO criteria.

Long blog entries have several drawbacks.

Better material typically necessitates stronger writers, who come at a cost.


Long-form content has a lot of advantages, but it also has a lot of drawbacks. When creating large pieces of information, one of the most challenging things for authors to do is keep readers engaged. According to polls, the average reader only reads about 25% of a blog article, therefore the majority of your lengthy posts will most likely be skipped.


But don't abandon your efforts to create long-form content just yet! To maintain your readers' attention and keep them reading to the end, use images like photographs, infographics, charts, and GIFs to break up the text.


Long-form content also comes with the drawback of necessitating more advanced writing abilities. Is it true that you struggle with writing? Don't freak out! You, too, can generate high-quality blog material that is above 1,000 words by focusing on a few key factors including readability and structure.


Finally, what is the optimal length for a blog post?

However, if you want to develop content that will improve your SEO and user engagement, you should devote more time to generating high-quality, long-form material of at least 1,000 words.


The SEO game will be won by posts that are less frequent but have more context.

While calculating the perfect blog post length isn't a precise science, there is a data-driven method for discovering what works best for your site and readership. Effective link building services are provided by Incrementors, you can contact to avail the benefits.


You can get a good notion of how long your blog posts should be if you know what your audience wants, have the keyword data to back it up, and compare it with an existing record.


Remember to put everything you've learned in this guide to use, track your progress, and repeat what works. That is the most effective technique to develop an SEO blog post strategy that is tailored to your website.