If you own an online store, generating leads is a top priority. Fortunately, there are many ways to generate more leads quickly and effectively.
Even if you have a tight marketing budget, promoting your business can be challenging. There are plenty of ways to market yourself and your customers without spending a lot of money.
In this post, we’ll walk you through eight low-cost marketing tips to help you get new leads for your online store:
Create a Free Google My Business Account
If you’re a local business, creating a Google Business Profile is one of the best free marketing strategies. This free listing allows businesses to appear on Google Maps, Google Search’s local section, and the right-side Knowledge Panel for branded searches.
But for your Business Profile to show up higher on Google Maps and local search results, you have to optimize your Business Profile. It would be best to verify its ownership to optimize it, which you can do with a Google My Business account.
Generate from Online Networking
There are plenty of online groups on every topic on social media platforms. You can look for relevant groups, join them, and start interacting with group members. See if there are topics that are relevant to your product.
Before you mention your offering, make sure you build authority on your product. People won’t follow you if you start selling your product straight away. These groups aren’t for buying and selling. They’re there because they wanted to talk about ideas, their pain points, and look for solutions.
If you’re a start-up, you might also want to apply for an online loan to help fund your business during the early stages.
Tighten Up Your SEO
Search engine optimization encompasses a lot of things. Here are some essential things to keep in mind, especially when you’re just starting:
- Place yourself in the mind of the user. How does your target demographic talk about your products? What do they want to know?
- Pay attention to on-page content. It usually refers to product titles, images, descriptions, blogs, and other content that you might have. Ideally, you want to ensure that the content uses the language customers use when looking for related products or finding answers to their questions.
- Meta tags are equally as important. Title tags such as headlines for search engines help a search engine understand what every page is about. Every page of your site should have its own unique title tag.
Meanwhile, meta descriptions are usually short summaries of every page. When your site appears on a search engine results page, users will see your title tag and meta description before anything else.
Offer Demos and Free Trials
One of the goals of creating a product demo on your site is to convert site visitors into trial users and leads and later on into paying customers.
Creating a product demo allows your prospects to test your product before purchasing it. In turn, it will lead to more leads and lower customer acquisition costs.
Here’s how you can get more leads for your business with the demo strategy:
- Promote your video
- Don’t require people to have a credit card before they sign up
- Use a clear call to action
- Use fewer forms
Utilize Budget-Friendly Email Marketing Tactics
You can also send a series of email campaigns to your audience after they’ve reached certain milestones. Your target demographic will receive your emails when they sign up and are likely engaged with your business.
At the very least, they’ll remember you and that they permitted you to contact them. However, this isn’t always the case if you wait longer before reaching out. An excellent welcome series is an easy way to connect with prospective customers as you maximize your email marketing strategy’s ROI.
Start on Influencer Marketing
Working with the right influencers can get your product in front of a larger pool of prospective customers, increasing your brand awareness.
To get the most out of influencer marketing, see if the following of the influencers you work with aligns with your target audience. Do their values also align with your brand?
Some great influencer marketing tactics that you can use are writing a blog post about the product, posting social media content, demonstrating your product, and talking about your product or event. You can also do several creator collaborations with them.
Create a Refer-a-Friend Scheme
By setting up a dedicated referral scheme, you can gain more sales in the long run and create a strong buzz about your products and services.
Just ensure that you know how to factor in these discounts and that your business can accommodate this.
Present a Consistent Message
The narrative you use to your visitors should remain consistent from the first moment that they saw your link up until the very moment that they submit their name and email.
Make sure that you also follow up with your promises. If you can get a visitor to click on a page simply because you’ve promised a helpful guide, follow up with that promise once they submit their emails to you and consistently deliver.
Over to You
No matter how big or small, every business needs to drive leads. Even if you have a limited marketing budget, it’s relatively easy to drive leads with these handy strategies. Consider which techniques are best for your prospects, and start testing.