SEO Analytics: The Simple Step-By-Step Guide

Search Engine Optimization is critical for any business that wants to succeed online. It is important to measure your SEO efforts to see if what you are doing is working.  The aim is to get your website to rank well in the search engines for keywords that are relevant to your business. The aim is to drive online traffic to your website. In order to do this, you have to understand the analytics behind search engine optimization.

If you know how to analyze the analytics then you are definitely going to have an edge over your competitors

The following is a simple step-by-step guide to SEO analytics that will help you understand the basics of SEO analytic

What is SEO Analytics?

SEO analytics is the process of collecting, measuring, and analyzing data to optimize a website's content and structure in order to make it more visible to search engines.

SEO analytics can help you identify what's working and what's not, making it an essential part of any SEO campaign.

There are two main types of SEO analytics:

  • On-page and off-page. On-page SEO analytics focuses on your website itself — the content, the technical implementation, the user experience, and other factors that impact your ranking in search engines.
  • Off-page SEO analytics focuses on external signals that affect your rankings, such as links to your site from others.

SEO analytics goes beyond SEO reporting, which is typically based on a few data points such as ranking, traffic, and backlinks. SEO analytics uses more comprehensive data sets to uncover meaningful insights that drive better decision-making.

The goal of SEO analytics is to identify areas for improvement so that you can build a better overall strategy in the future. This can include both technical and creative optimizations.

Search engine optimization (SEO) is a marketing strategy that aims to drive more traffic to your website by improving your search engine results page (SERP) ranking.

There are three main types of SEO: on-page, technical, and off-page. On-page SEO deals with the content on your website, technical SEO deals with the technical aspects of your site, and off-page SEO refers to links pointing to your site from other websites.

Why do you need SEO Analytics?

Although many marketers focus on getting their message in front of as many eyeballs as possible, attracting visitors who are actually interested in what they have to offer is just as important.

If you're not tracking and analyzing the results of your SEO efforts, you won't know which tactics are working and which ones aren't. This means you won't know how much traffic you're getting from organic search, how many people are clicking through from the SERPs, or how many pages people are visiting on your site.

SEO analytics can help you answer these questions and get insights into how you can improve your website performance. For example:

  • Which keywords are bringing the most traffic to my website?
  • What type of content is bringing the most traffic? Blogs? Webpages?

Important SEO metrics to track

SEO is a long-term, ongoing process. It requires constant, dedicated efforts over extended periods of time to see results. And that's just one of the reasons it can be difficult to assess SEO performance. Search engine optimization doesn't always provide immediate returns and it can be hard to know what you should measure.

But measuring your SEO efforts is critical if you want to gauge your success and make sure you're staying on track. Luckily, there are a handful of key metrics and indicators that you can use to get a good sense of whether your SEO plans are effective or not.

Types of SEO Analysis

  • SEO content audit
  • Site audit
  • Off-page SEO
  • Technical SEO
  • On-page SEO

SEO analytics tools

To keep track of your progress in the search results, you need to use analytics tools like Tableau, ChartExpo, Chartio etc.

Search engine optimization (SEO) is a constantly evolving process and you need to keep an eye on the shifting sands of Google's algorithm.

Some of these tools can be expensive, but free options are available, too. Here are some choices to consider:

Google Analytics.

This is always a good starting point for web analytics. It's free, easy to use and provides a wealth of information about your website, including how people find it through search engines and what they do once they're there.

Google Search Console

Like Google Analytics, Search Console is free, although you have to sign up for it separately from Analytics using a different account. This tool provides valuable data about how Google perceives your website. You can see what search queries are bringing people to your site, which are your most popular pages, how quickly your site loads, and more. Search Console also tells you if there are any errors on your site that might affect its visibility in the search results — identical or missing meta descriptions or title tags, for example.

Bing Webmaster Tools

This is Microsoft's version of Google Search Console. It offers similar features and data, although its interface is slightly different. You can use both tools to track your progress in the Bing search engine as well as Google.

Screaming Frog SEO Spider

This tool (there's a free version with limited features) crawls websites and analyzes them for common SEO issues like duplicate content, broken links, missing title tags, and more. It's a valuable tool for helping you audit your website and find potential problems that could be holding back your SEO progress.


This is a tool that analyzes websites for common SEO issues. It's similar to Screaming Frog, but it has some additional features, like the ability to track your progress over time and get alerts when new issues arise.


SEO analytics is critical for understanding how your website is performing in the search results. Without it, you won't be able to track your progress or make informed decisions about how to improve your website. You can schedule an SEO content audit, or site audit, or use one of the many available SEO analytics tools to get started. Doing so will give you a good understanding of where your website stands and what improvements you need to make to continue moving up in the search results.