7 Tips for Creating Content That Google Wants to Rank

It's no secret that Google loves fresh, relevant content. They've made it clear that content is one of the most important ranking factors for SEO. So if you're looking to improve your website's ranking in Google search results, you need to make sure you're writing content that Google wants to rank.

Here are 7 tips for writing content that will help you get those coveted top spots on Google.


  1. Write for your audience first

This may seem like a no-brainer, but it's still one of the most important things to keep in mind when creating content. Write for your audience first and foremost and not for the search engines. This means creating interesting, informative, and relevant content for your target audience.

One of the most important things to remember when writing for your audience is to create content that's relevant to their needs. This means covering topics that they're interested in and providing information that's helpful to them. If your content isn't relevant, it's unlikely that people will stick around for long.

Another important consideration is making your content easy to read. This means using clear and concise language, breaking up your text with subheadings, and using bullet points where appropriate. By making your content easy to read, you'll keep people engaged and increase the chances that they'll absorb what you're saying.

An SEO professional can help you create better content for your website. They can help you research keywords, come up with topics relevant to your audience, and write engaging and informative content.


  1. Understand that length matters

It's no secret that Google loves fresh, relevant content. But did you know that longer content performs better in search results than shorter pieces?

That's right - according to recent studies, articles with more than 1,000 words tend to rank higher in Google search results than shorter ones. And not only that, longer articles also tend to get more social shares and links than their shorter counterparts.

Why is this the case? Well, it likely has to do with the fact that longer articles are generally more comprehensive and informative than shorter ones. And when it comes to search engines like Google, they want to provide their users with the best possible information on a given topic.

So, if you want to improve your SEO and get more traffic from Google, start writing longer articles! Not only will you rank better in search results, but you'll also be giving your readers more value - which is always a good thing.


  1. Keep it fresh

Google loves fresh content, so keep your website's content up to date. This doesn't mean you have to constantly be creating new content, but you should regularly update your existing content to ensure it is still relevant and accurate.


  1. Make it readable

Readability is a ranking factor that helps search engines determine how easy it is for users to read and understand your content. The easier your content is to read; the more likely users will stay on your site and Engage with your content.

There are several factors that contribute to readability, including:

  • The length of your sentences
  • The complexity of your words
  • The structure of your paragraphs
  • The formatting of your page

You can improve the readability of your content by:

  • Keeping your sentences short and to the point
  • Using simple, easy-to-understand words
  • Breaking up your paragraphs into smaller chunks
  • Using headings and subheadings to organize your content
  • Using bullet points or numbering to list information
  • Highlighting important words or phrases
  • Adding images or videos to break up text and add visual interest.

Remember, improving the readability of your content can help keep users on your site longer, which can improve your ranking in search engines. So it's worth taking the time to make sure your content is as easy to read and understand as possible.


  1. Use keyword-rich titles

Titles are important for readers and search engines, so include keywords in your title tags. This will help your article appear in relevant search results and will also help entice readers to click through to your article.


  1. Use images and videos

Including images and videos in your content can help break up the text and make your article more visually appealing. But more importantly, videos and images are often ranked higher in Google search results, so they can help boost your articles' ranking.


  1. Promote your content

Just because you've written an amazing article doesn't mean it will automatically get seen by millions of people. You need to promote your content if you want it to be successful. Share it on social media, post it in forums, and submit it to directories. The more places you promote your content, the more likely it is to be seen and ranked high in Google search results.


Wrapping Up

By following these tips, you can write content that your audience and Google will love. So get writing and watch your website's ranking soar!