If you run a business, it is crucial to have an online presence in the form of a professional website. Multiple businesses are running without a website or have one but the owners don’t do anything to improve their visibility online. If as an entrepreneur, you don’t have the skills to work on your website or create one, you can hire a web design creative agency to do the work for you. Let’s look at some tips that can help increase your website visibility online and ultimately attract more revenue.
Create High Quality Content
If you want other websites to link back to you and rank high on Google, then you have to create and publish quality content. Whatever you publish on your website has to be useful and shareable. Quality content includes:
- Relevant infographics
- Useful resources
- Case studies
- Videos
It might be a challenge to earn backlinks if you have a home page and services page only.
Work On On-Page Optimization
On-page elements include meta descriptions, internal links, and using H1, H2, and H3 tags in your titles. The meta descriptions are usually visible on Google’s search results pages (SERPS). Metas should be descriptive and sound compelling to readers.
However, they do not impact your site’s rank on the SERPS. The copy around on-page has to be optimized, keeping in mind the primary keywords and synonyms related to it. The keywords have to blend naturally within your text.
Optimize Your Site’s Speed
Your website’s speed to load will affect the time visitors will spend on it as well as the ranking on Google. For visitors to spend some time on your website, load time is crucial. Visitors generally wait for only two seconds, and after five seconds, they leave. To ensure your website loads instantly, research and choose a web hosting service provider with reliable uptime and excellent support. Avoid the cheap hosting services and pick the established companies.
Use Social Media Channels
Your business should have active social media accounts such as LinkedIn, Facebook, YouTube, and Twitter. Actively posting on at least two social media channels is a cost-effective way to get your business noticed. You are not required to promote your business all the time on these channels. Post how-to guides that your business has created. You may also post questions meant to start conversations.
Ensure your Business Is On Directories Online
Online directories are a great way for your business to be found and get noticed away from Google. There are multiple directories you can create a business profile and add a link back to your site. This move will get you one step ahead of your competition. Here are some of the places you can be listed:
- Yellow Pages
- Yelp
- Metromix
- Foursquare
- LocalGuides
Endnote
Online visibility is competitive and everything you do on your website will directly impact your business. To stay ahead of your competition, you need to master the above skills and more for your business to thrive. Start implementing the elements above and watch as your clientele base rises significantly.