ChatGPT vs. Human Intelligence in SEO Writing

As technology advances, AI-based writing tools like ChatGPT are becoming increasingly popular in SEO writing. But how effective is ChatGPT compared to human intelligence when creating content that resonates with readers and meets SEO requirements? In this blog, we will explore the role of ChatGPT in SEO writing and its limitations. We will also discuss the necessary skills that human writers can bring to the table, which can outdo ChatGPT. While AI tools certainly have their place in the SEO writing landscape, they have limitations. As such, there is no substitute for a human writer's experience, creativity, and knowledge in crafting high-quality content that meets readers' needs and Google's SEO expectations.

What is ChatGPT?

ChatGPT is a natural language processing chatbot that uses GPT-3, an AI-powered language model, to engage in genuine conversations with users. It is a generative pre-trained transformer that can generate text, making it a powerful tool for SEO writing. In addition,  ChatGPT can analyze large amounts of data and suggest predictions, making it a handy tool for marketers and businesses. Its ability to generate human-like responses to text inputs conversationally has recently made it a popular tool, as it can replace human intelligence. ChatGPT is an AI-powered chatbot that can actively participate in discussions, generate related answers to inquiries, and analyze data efficiently and accurately.

The Role of ChatGPT in SEO Writing

Artificial Intelligence (AI) revolutionized the world of digital marketing. ChatGPT generates SEO-optimized content in minutes. While ChatGPT can assist with writing quality and style, more is needed to replace the creativity and problem-solving skills of human SEOs. ChatGPT's generated content still requires a human copywriter to create the final copy with an appropriate interpretation and writing style.

Recent advancements in AI have raised a question for marketing agencies: whether AI chatbots could replace human SEOs. However, it's important to note that publishing AI-generated content without sufficient copyediting or proofreading isn't recommended and violates Google's guidelines. ChatGPT can improve the efficiency and quality of SEO-related tasks, including research and analysis. Still, it doesn't necessarily mean AI is a replacement for human intelligence in SEO writing.

Programmed to Avoid Certain Kinds of Content

ChatGPT is an AI-based tool used in SEO writing to supplement human content creation. Although it has some benefits, it cannot replace human SEOsife as it needs more creativity and problem-solving skills. In addition, AI-generated SEO content often requires more creativity, tone, and accuracy to engage readers effectively.

Instead, ChatGPT can generate summaries, images, and content recommendations for human writers. However, it is essential to note that using AI-generated content without fact-checking and editing by human content writers can hurt search engine rankings and violate Google's guidelines. Human content writers must review and edit AI-generated content to ensure accuracy, relevance, and clarity. While ChatGPT can be a valuable tool for creating SEO content, it cannot replace human intelligence in creating high-quality SEO content.

Unaware of Current Events

As an OpenAI innovation, ChatGPT is quickly gaining a reputation as a valuable tool in SEO writing. Its ability to save time and create new content for consistent brand posting is beneficial. However, ChatGPT is still seen as a complementary tool to human SEOs rather than a replacement for them.

One of the limitations of ChatGPT is its lack of intuition and creativity compared to humans. Thus, it's important to note that incorporating human intelligence into SEO writing is still essential. Additionally, Google algorithms can detect AI-generated content, which can negatively affect the SEO of a website.

Despite its limitations, ChatGPT can be particularly helpful for creating shorter-form content like social media posts. In addition, when used as an assistant alongside human intelligence, ChatGPT can make SEO writing more effective. However, it's essential to be mindful of its limitations and use it strategically with human intelligence.

Has Built-in Biases

ChatGPT is a powerful tool in SEO writing, but it's essential to keep in mind that it has its limitations. For example, Google guidance discourages creating content solely for search engine rankings. In addition, ChatGPT is not flawless and can provide incorrect information and long-winded answers.

It's important to understand that ChatGPT is not the only AI tool for text creation and has competitors with different strengths and weaknesses. For example, like Grammarly, ChatGPT may require human editing to ensure error-free content. It's also possible that ChatGPT has built-in biases due to its training data and algorithms, so it's essential to be aware of this and take steps to eliminate any potential biases.

Ultimately, ChatGPT can be a valuable tool in SEO writing. Still, it's essential to use it with human intelligence to create high-quality content that appeals to both search engines and human readers.

ChatGPT Requires Highly Detailed Instructions

ChatGPT is an AI language model gaining popularity in SEO writing. With the ability to generate human-like text, ChatGPT can engage in small talk, answer questions, and conversationally summarize information. However, it’s important to note that ChatGPT requires highly detailed instructions to function effectively.

Using supervised learning to analyze vast amounts of data, ChatGPT can be used for various tasks, including content creation and programming. Integrating ChatGPT into a business's website or social media channels can improve customer service with the ability to provide quick and efficient responses. Additionally, ChatGPT can operate 24/7, handling multiple queries simultaneously and responding in real time. While ChatGPT has advantages, weighing the benefits and drawbacks compared to human intelligence in SEO writing is essential.

The Limits of AI-based writing tools

Although AI-based writing tools like ChatGPT have gained significant traction in the industry, they have limitations. AI-generated content can’t fully replace human intelligence and creativity in SEO writing. While it can help streamline some aspects of SEO content creation - like suggesting keywords or analyzing data - the intuition and problem-solving skills of human SEOs.

AI-written content can change SEO marketing for businesses. Companies can use AI tools to generate content and streamline their SEO strategy. However, there are some severe limitations to AI-written content. In conclusion, AI tools and human intelligence should work hand in hand to achieve the best results in SEO writing.

AI Content is Detectable

While AI-based writing tools such as ChatGPT have proven helpful in many applications, their effectiveness in SEO writing could be improved. AI-generated content can harm a website's SEO ranking and violate Google guidelines, as it lacks the creativity and factual accuracy that human-written content possesses. Furthermore, while AI grows, human-written content still outranks AI regarding its impact and reach.

One of the primary concerns with AI content is that it is detectable, which can have a negative impact on a website's SEO ranking. The reason is that AI-generated content is often of less quality than human-written content and needs more contextual understanding to produce engaging and accurate copy. As such, AI-generated content requires fact-checking and editing by human content writers to ensure its accuracy and effectiveness in SEO.

ChatGPT, while innovative, needs to have the intuition and creativity of human SEO writers. The use of AI-based writing tools in SEO writing is, therefore, limited and requires the involvement of human content writers to ensure an effective and accurate copy.

Autogenerated Content Violates Google’s Guidelines?

While AI-based writing tools like ChatGPT can be helpful for SEO writing, there are limits to what they can do. For example, autogenerated content, or content generated using machine learning tools, has been a controversial issue in the industry. While autogenerated content can potentially produce higher-quality content, it can also violate Google's guidelines.

According to John Mueller, a Google representative, autogenerated content is considered automatically generated, violating Google's Webmaster Guidelines. Autogenerated content is created by shuffling words, looking up synonyms, or translating existing content using machine learning tools.

Despite the potential benefits, violating Google's guidelines can result in content being removed or demoted in search results. Thus, it's essential to be wary of using AI-based writing tools to generate content and to ensure that any content produced follows Google's guidelines. Ultimately, while AI-based writing tools can be helpful, using them with human intelligence is providential to ensure high-quality content that adheres to industry standards.

Required Skills for SEO Writers to Outperform ChatGPT

Though AI, like ChatGPT, is fast and efficient, it lacks creativity, intuition, and other problem-solving skills that only humans can provide. Thus, it's still debatable whether chatbots can replace copywriters.

However, when used in harmony with human writers, ChatGPT can complement their work. Working together, they can create original content and increase efficiency.

Recent AI developments have given rise to chatbots being used for SEO writing. Hence, human SEOs must have creative writing skills and technical know-how to outperform AI. In addition, they must know how to optimize web content and use various technical aspects to enhance website visibility and rankings. Chatbots and human SEOs can optimize website content for better engagement, higher click rates, and more leads.

Here are some great skills and characteristics that you need along with high IQ for a good performance.


While AI technology like ChatGPT can be effective in some aspects of SEO writing, it can never replace the intuition and creativity of a human writer. While ChatGPT can assist with tasks like research, it must improve when initiating and proofreading.

Instead, SEO writers should focus on developing skills that allow them to work in harmony with AI technology rather than being replaced by it. One crucial skill is adaptability to new technology like ChatGPT, which can enhance their ability to write quickly and accurately. While ChatGPT can write faster and without errors, human intervention is still necessary to ensure high-quality content meets the audience's needs. Therefore, rather than replacing copywriters, ChatGPT should be a tool to enhance the skills of SEO writers, allowing them to work more efficiently and effectively in producing high-quality content.

Time Management

While AI-generated content can be helpful for SEO writing, there are specific skills that human writers possess that need to be replaced. Quality SEO content requires human knowledge, experience, and creativity to reach and engage audiences effectively. StudioHawk recognizes this and offers tailored SEO content writing services that include human-written and AI-generated options.

Time management skills are essential for effective SEO writing, as balancing human-written and AI-generated content requires careful planning and organization. Skilled SEO writers can prioritize and allocate time effectively, ensuring that both types of content are utilized most efficiently.

By combining the benefits of human knowledge and creativity with the efficiency of AI-generated content, StudioHawk can provide clients with the most effective SEO strategies possible.


While AI tools like ChatGPT can help with SEO tasks, they cannot replace human SEOs regarding creative insights and problem-solving skills. AI-generated SEO content often needs more creativity, tone, and factual accuracy, which requires fact-checking and editing by human writers. Effective SEO strategies require a creative and human touch, despite AI's ability to streamline some aspects of content creation.

Experienced authors can creatively problem-solve and rely on skilled SEOs to amplify their answers in search. Problem-solving skills are essential for SEO writers as they must navigate the evolving landscape of search engine algorithms and competition for content visibility.

Additionally, AI-generated content may lack engaging qualities that attract and retain human readers, making human-written content the preferred choice for effective SEO strategies. In summary, while AI can assist with some aspects of SEO writing, human SEOs with problem-solving skills are essential for effective and engaging content.

Grammar and Vocabulary

While AI chatbots like ChatGPT can improve the quality of SEO writing by correcting grammar mistakes, their lack of intuition and creativity means they cannot replace human SEOs. Furthermore, AI-generated content violates Google's guidelines for original content. As a result, many agencies are questioning the need to invest in human SEO content writing with the rise of AI chatbots.

However, experienced human copywriters possess the skills to deliver more original and on-target content. Grammar and vocabulary, problem-solving skills, and the ability to create unique content are essential for SEO writers outperforming ChatGPT. While ChatGPT can suggest keywords and analyze data, it cannot replace a human SEO's creativity and problem-solving skills. Ultimately, human SEO writers are still invaluable in creating successful SEO content.

Research Skills

When it comes to SEO writing, writers need to have a set of skills that can help them succeed in the field. One of the necessary skills is research. An SEO writer who can research effectively can yield better client results. AI writing assistants like ChatGPT can help improve the quality and style of writing, but they cannot replace the creativity and problem-solving skills of human SEO writers.

A successful SEO strategy is still driven by human beings who can apply their intuition and knowledge to website optimization. Therefore, using AI-generated content to supplement human-written content without sacrificing SEO is a good strategy. AI can offer suggestions for keyword usage and analyze data, but human intuition and creativity are invaluable when crafting custom content that resonates with users.

Overall, SEO writing is a field that requires a blend of human and AI skills. However, with the right mix of research and writing skills, along with the benefits of AI tools, an SEO writer can produce high-quality content that outperforms the competition.

SEO and Content Strategy

While ChatGPT may be an impressive tool with its ability to produce large amounts of text quickly, it needs more intuition and creativity from human SEO writers. However, ChatGPT can still be used for research and analysis to support SEO activities, especially when identifying keywords and analyzing search trends.

Recent developments in AI have made marketers question why they should continue to invest in human SEO content writing. However, human writers still bring unique skills, including tailoring engaging and shareable content to specific audiences.

To outperform ChatGPT, SEO writers must have a solid understanding of SEO and content strategy, including skills such as keyword research, competitor analysis, and the ability to write compelling and high-quality content optimized for both search engines and human readers. Ultimately, the key to success is to find ways to work with ChatGPT to complement their skills instead of replacing them. It's also important to note that ChatGPT warns against using its output for duplicate content, emphasizing the continued importance of human SEO writing skills.


While AI-generated content like ChatGPT can supplement human-written content for SEO, a successful SEO strategy is still driven by human beings rather than AI chatbots. In addition, experienced authors with niche expertise offer creative problem-solving in SEO that AI cannot provide. Specifically, creativity is a critical skill for SEO writers to outperform ChatGPT.

ChatGPT is unlikely to replace human SEOs due to their intuition and creativity. ChatGPT may excel at producing straightforward content, but human writers can think outside the box and create unique, compelling material that captivates readers. The best SEOs deeply understand technical and creative aspects, including keyword research, writing quality content, and editing for readability. While ChatGPT is helpful for more straightforward SEO writing tasks, human SEO writers offer intangible skills and intellectual value that machines can't replicate.


In conclusion, ChatGPT is a cutting-edge AI-based writing tool that has made SEO writing more efficient, automated, and quicker. It has many advantages over manual writing, including productivity and avoiding writer’s block. However, despite these benefits, it cannot replace a human writer's essential skills and creativity. SEO writing is all about quality, and it takes many skills and experience to consistently deliver high-quality content to your audience that meets the needs of search engines. To outperform ChatGPT, SEO writers need to be adaptable, good at problem-solving, have excellent grammar and vocabulary, excellent research skills, and good SEO and content strategy knowledge. Share this blog on social media to let your fellow writers know about the pros and cons of using ChatGPT.