In the competitive nature of social media marketing, video content can be your savior to stand out and achieve the desired goals. Compared to other content formats, video is the most powerful to attract and engage audiences.
If you’re struggling to boost your social media marketing, this article can come in handy to accomplish your targets. We’ve compiled the seven ways to use social media videos to boost your marketing efforts.
#1. Tell Your Brand Story
Expanding brand awareness is one of the goals of running social media campaigns. Video content is an excellent tool for telling stories about your brand. You can also expose your products and services to a broader audience.
For example, you can create a video marketing where you share the missions and values of your brand. Share your company culture or behind-the-scenes videos to build trust and gain credibility from audiences on social media.
A strong brand presence on social platforms helps you stand out among competitors. Besides, having multiple videos to tell your brand story can build a powerful and memorable brand image.
#2. Promote Products and Services
You can also run a campaign to promote your product or service. You can customize and personalize your video content to resonate best with your target customers. Besides, you can share many video content featuring your product.
If you want to improve brand awareness and reach relevant audiences quickly, you can try paid advertising on social media. Social media’s automated and personalized nature allows you to generate results quickly.
#3. Share Valuable Content
Communicating and nurturing your audiences is necessary. To build loyal audiences, you must provide valuable content to them. In the era of digital, informative and educative content matters more than promotional content.
For instance, you can create explainer videos on how to use your product. You can also make other informative content like tips and tricks and recent trends or news in the industry.
Moreover, valuable content also refers to entertaining ones. You can create videos from memes or make parodies from movie scenes. Entertainment videos can make your feed more colorful and help you connect with audiences better.
#4. Share Testimonials
One of the most valuable pieces of content is customer testimonials. Social media content like testimonials, ratings, and review videos are suitable if your target is to drive audiences to purchase your products.
98% of customers read or watch online reviews to learn about business. The whopping number proves that buyers value reviews and testimonials as authentic sources to learn about the products they want to buy.
You can encourage existing customers to share their experiences using your product on social media. Once they tag or mention our business account, you can repost their content to give appreciation and enhance relationships.
Moreover, you can also use another trick to encourage customers to leave reviews. For example, you can give them extra points or redeemable coupons that they can use for later purchases.
This trick is especially effective in generating loyal buyers. Better still, reviews and testimonials from others are also powerful in influencing other audiences to buy your product or try your service.
#5. Build Engagement with Audiences
Generating high engagement is one of the keys to successful social media marketing. Engagement can be in the form of comments, likes, shares, or other responses audiences give to your post.
Video content is a great way to encourage audiences to give responses. Typically, shorter videos will drive more engagement compared to longer ones. This is because today’s audiences likely want to retain information quickly.
You can also create interactive videos with audiences. Some ideas to make interactive videos are live-streaming, quizzes, 360-degree, and branch videos. Those video ideas allow audiences to participate and give responses directly.
#6. Host Collaboration Projects
Consider hosting a collaboration project to maximize your marketing effort. A way to try is to work with influencers or experts. Since both have massive communities, you can reach more people quickly.
Collaboration projects can evoke the audience’s interest. Choose influencers or experts who know your industry so you have the same audience as them. This way, you can effectively meet new prospects.
You can create video collaborations, such as vlogs, reviews, tutorials, and other content ideas. Ensure the influencers you work with have the skills and knowledge to explain and promote your product to boost brand awareness and sales.
#7. Optimize Video SEO
When using social media video content, optimizing your video wherever you publish it is essential. Whether you upload videos on YouTube, Facebook, Instagram, TikTok, or LinkedIn, working on video SEO is necessary.
Optimizing video SEO requires you to look for potential keywords for your content. Leverage keyword generators like Ahrefs, Semrush, or Google Trends to find the most suitable keyword for your video.
Having your main keyword consist of two to three words is better. Investing in long-tailed keywords allows your content to fight better on search engines. Put the desired keywords nicely on the video title, hashtag, tag, and description.
Ensure that your keyword blends naturally on your metadata. Avoid creating a clickbait title and thumbnail, as YouTube discourages it. Besides, consider adding subtitles or closed captions to optimize your video content.
Takeaway
Video content is like a booster to your social media marketing strategy. Shorter videos tend to drive better results than longer ones and are ideal for today’s audiences.
Moreover, in a fast-paced society, human attention span is getting shorter, so snackable videos can satisfy them better. They can obtain information quickly, resulting in better engagement.
The above discussions are some ways video content can help boost social media marketing. Invest in high-quality equipment and stay alert on the latest trends in video content to help your brand stay relevant and competitive in the industry.