If your business is diversified, or if you participate in mailing lists and newsgroups with different formats, you could benefit significantly by a trick that costs nothing and us extremely easy to use:
Custom-design signatures for different purposes, and keep them in a text file for easy cut-and-paste into the end of a post. Even if your business focuses on one area, having three or four versions of your sig will keep interest fresh.
I have nearly a dozen different versions that I use: My main one, emphasizing marketing skills, for private postings; a slightly shorter one for the major mailing lists, three others specific to certain lists where I want to emphasize certain topics -- and in some cases stay within a tight 4-line limit. Then there are topic-focused ones I use for private postings: one as the editor of my arts and travel magazines, one in my role as "The King of Frugal Fun," etc.
I have found over and over again that this diversity of signatures leads to other people either contacting me or visiting my site -- who would not have responded to a "one size fits all" sig. And yet, I've hardly seen anyone else discuss this in three years online.
Here are a few of the different ones I use:
To fit mailing lists with 4-line limits:
_______________________
Shel Horowitz--shel@frugalfun.com--800-683-WORD/413-586-2388 |
_______________________
Journalist
Shel Horowitz, Northampton, MA, USA - mailto:shel@frugalfun.com |
__________________
Internet Publisher
Shel Horowitz, mailto:shel@frugalfun.com http://www.frugalfun.com |
________________
Editor/Book Doctor
Shel Horowitz - mailto:shel@frugalfun.com - 800-683-WORD/413-586-2388 |
__________________________
Career Services
Shel Horowitz - mailto:shel@frugalfun.com - http://www.frugalfun.com |
_______________________
Public Speaking
Shel Horowitz - mailto:shel@frugalfun.com - 800-683-WORD/413-586-2388 |
_______________________
Frugality Expert
Shel Horowitz, "The King of Frugal Fun" mailto:shel@frugalfun.com - |
And finally, the right sig for this article:
Shel Horowitz, author of Marketing Without Megabucks: How to Sell Anything on a Shoestring and three other books, is available for low-cost, highly effective marketing strategy and materials development (copywriting of press releases, PSAs, brochures, ads, media kits, direct mail, etc.) His site at http://www.frugalfun.com contains lots of free advice for marketers. mailto:shel@frugalfun.com- 800-683-WORD/413-586-2388 |