Can Social Media Enhance Your Search Rankings?

The popularity of social media and social networking websites is soaring on the world wide web. As business enterprises wake up to the immense potential of social media, they are increasingly adopting its mechanisms to promote their web presence. In fact, individuals and companies, both use social media as a tool to enhance their online visibility. Businesses can seek to widen their audience base and reach out to potential clients in their niche markets.

Search engine crawlers are frequent visitors to social media websites because they thrive on user interaction who in turn are responsible for fresh content. Thus if your business has a strong presence on the social media websites, you can be sure that it'll reflect in your positioning in the search engine results as well. Here are some tips to derive the benefits of social media websites.

Use Social Bookmarking

This is just the good old bookmarking ritual where you bookmark anything that you like or would like to come back to later. But the difference here is you do it socially. You can bookmark stuff and share it with other users of the website. Likewise you can also read through other people's bookmarks. Social bookmarking is a very effective SEO technique. When you save links to certain web pages on a social bookmarking website, search engine crawlers will find them and thus there will be better chances of the page getting featured in the search results.

Site you can use: Digg, Delicious, StumbleUpon

Blog Diligently

Nothing attracts search engine crawlers better than a regularly updated blog that serves great content. Start blogging and write about things relevant to your business niche. And if you write really well, you would see readers pouring in. also, connect with other bloggers and increase the network of your blog. This will give a god boost to your search engine ranking.

Be Social

Join social networking websites like Facebook and Twitter that attract huge volumes of traffic and establish your presence there. Remember to create strong profiles on these websites so that you can promote your brand and also engage your audiences in a dialogue. This is a great platform to interact with your audiences and have an open dialogue with them. The knowledge and exposure you gain here would be immensely beneficial to strategize business decisions.

Broaden your Web Presence

Apart from social networking websites, make sure you use other mediums as well. Do not underestimate the potential of images and videos. No matter what business you have, make sure you use websites like Flickr and YouTube to promote your brand awareness.

Content still remains the King

Social media optimization and SEO are two wheels of the same cart and should run parallel to one another. And for that, the prime requirement is good content. Content remains the unparalleled king of the web. Anything that has good content will be sought after by people and get good placement in the search results and vice versa as well. Make sure you have relevant content and aim to flourish your links. The key is to monitor the market and predict trends and fashions of the industry.