A website can only be successful on the world wide web if it is
optimized properly and is easily found by the internet users. And that
is why businesses spend a ton of time and efforts to optimize their
websites and enhance their visibility.
One of the prime ways of
doing this is by making the websites perform well on search engines.
High positioning on the search engine results attracts more visitors
and thus brings about more revenue for the company. This process is
called Search Engine Optimization. Lately, there has been another
rising trend in the web fraternity called Social Media Optimization.
Sharing the same purpose of website optimization, it is an indirect way
to market your website on the internet by establishing a strong
presence on the social media websites. A steady presence on social
media allows users to save and share information with one another and
extend the reach of the website.
So, the question arises... How
does one optimize a website? Through SEO or SMO? The answer is both the
processes can work in complement to one another to boost a websites
ranking and establish its powerful presence on the internet.
Here are some tips to enhance both Search Engine Optimization and Social Media Optimization activities for your website.
Search Engine Optimization
Write Keyword-rich Content
The
content of your website should be rich in keywords so that search
engine crawlers index them well and your site gets featured for the
relevant search queries.
Strengthen the Internal Linking
Link
together the various pages of your website with one another in order to
strengthen the internal linking and provide a strong structure.
Generate Inbound Links
When you have good content on your website, naturally many people would want to link to you.
Apart
from these core activities, there are also a number of other processes
that are employed to make sure that the website is placed highly in the
search results. This helps businesses to market their products and
services to their target audiences in a better way and thus generate
revenue.
Social Media Optimization
Write Fresh Content
In
place of keyword rich content, social media optimization requires you
to write fresh content. This is because social media audiences are on
the lookout for latest updates and recent news and if they find
anything worthwhile, no time is wasted to popularize it. Writing fresh
and unique content gets you immense popularity on social media and thus
promotes your website as well.
Interact socially
Establish
your presence on social media websites like Twitter, Facebook, Digg,
Delicious etc. and connect with the audience there. Apart from haring
your own content, read through what others have written and vote for
them. Only if you cheer others will they cheer you back. In addition,
also create a blog, comment on other blog, engage in discussions on
forums and other online communities and interact with your audiences.
Make your content Easy to Share
Make
your content easy to share so that your visitors don't have to work
much towards it. If your content is good enough and easily shareable,
then it is going to do more rounds of the web. Consider adding a 'share
this' option on your website and blog that lest users tag the content
from the same place.
