Marketing Your Mobile App Using Social Media

With a lot of applications in the app stores, it is challenging to get your app noticed. At this point, you will then realize that a great iPhone app development is only the beginning of the lifecycle of your application. This alone can sometimes be an issue and for app developers and top app development companies that want to market their mobile app, how do you know the kind of digital marketing strategy to imbibe in the marketing of your mobile application?

If you are a newbie to mobile app marketing, knowing where to start might be very difficult for you. For you to achieve your downloads target, it requires a huge amount of effort in marketing to find, maintain and grow the base of your users. But whether you seek the help of a mobile marketing agency, or you decide to create your own marketing strategies, one thing that will help the life-cycle of your mobile app is social media. After all, mobile and social network go hand in hand. You just have to pause and consider that a lot of people using the social network, use their mobile devices to do so with applications, and social media platforms are the best place for mobile app marketers.

Making use of social media for your app marketing will increase the awareness of your app as well as other brands. It will help you identify your potential app users, increase the download of your app and create engagement with app users, increasing their loyalty to your brand. In this article, you will find some of the ways app developers can promote their mobile apps using social media as part of their marketing strategies during the three stages of the life cycle of an app which are Pre-launch, Launch, and Post-launch.

1: Pre-Launch Social Network Marketing Strategy

What Social Media Platforms Will You Use?

The social media platforms you use will be dependent on your audience, and it is vital to know that not all social media platform will suitable for download attraction. For mobile app, Facebook and Twitter should be your major target for social media with a little activity on Instagram and probably LinkedIn if your mobile application is B2B.

If you are already making use of social media as a means of promoting your business, now is the time to figure out the strategies that work best when engaging your audience and make sure your profile is up to date before the launch of your application. Making use of social media platform for pre-launch will give you a clear understanding of the platform engagement so you can optimize and tweak your campaigns before your app launch.

You should make use of the social network as a means of publicity to easily get to your potential users and create some pre-launch awareness and buzz. Don’t be scared of sharing updates regarding your iPhone app development and even better; you can use video content to share screenshots of your app to keep you followers engaged. You can also make use of call-to-action to make people sign up, so they will be notified when your mobile app launches. This is the best way to get your first users, and it also helps you to build an email marketing list you will use in the future.

At this point also, you should find great influencers on social media to help you create a pre-launch hype to their followers on social media. This is a great way of creating a community that is ready and willing to install your application immediately it is released. You can also make your marketing campaign in the form of a giveaway, for instance, make a prize promotion for the first 500 people the hashtag of your application and download your application.

Paid Advertising

When some mobile marketers were surveyed at Apps World London, 55% of the marketers that responded said they intend to spend over 26% of their budget for digital media on social advertising on mobile. This doesn’t really come as a surprise knowing that social media advertising works in a familiar trend to AdWord, and with targeted campaigns, running an application install campaign via Facebook, Twitter or any other channel is pretty easy.

Listen and Know What Your Competitors are doing

The potential users of your application are already up and active on various social media platforms, and so are your competitors. There is absolutely nothing wrong with making use of listening tools to look at the content types of your competitors and know the kind of engagement they get. If you do this right, you will be able to come up with a social media strategy that will help you to overcome the app of any competitor.

Begin Your Content Strategy

A great way of ensuring a better level of social network engagement is to build a content strategy and schedule. You might also need a blog to give a platform to create content for your app and help with SEO. One other benefit this gives you is that you can pre-schedule a lot of your social media updates using some certain tools.

2: Launch Your Application Using Social Media

Engagement Requires Effort

App developers need to avoid the kind of social network activity that is being done just for activity sake. Always put the users into consideration when writing creating your content for social media, remember their flow is already interrupted by your content, so make sure it is something worth their time and relevant to them.

Get Users of the App to do Your Marketing for You

App developers have to create some brand advocates, and the easiest way of achieving this is to encourage the users of your app to share your mobile app by providing an incentive, for example, you will offer them some free in-app content if they share your app or your content on social media. This way, your current users will be engaged, and you will get more users.

3: Post-Launch Tips for the Marketing of Your App

Analytics and Analysis

If you have been making use of a social media tool like Hootsuite, you can analyze the up to date effectiveness of your content in regards to engagement. App developers and top app development companies should take advantage of their Application analytics when it comes to determining how effective their social media campaign has been. Also, if you have a landing page users download your apps from, you can analyze your traffic and know the source your downloaders are coming from.

Also remember that the most effective digital and social media marketing strategies are integrated into various platforms so make sure you do not rely on only one technique of marketing. There are similarities between PR, SEO, social and other forms of digital marketing. So, when you are working on your social media strategies, don’t forget there are a lot of other digital marketing techniques besides social media.