One of the major struggles of most social media page owners or administrators is how to create contents that will immediately spark the attention of viewers and get them to engage. As they say, the start is always the hardest part of any business, but once you get the ball rolling, it’ll go all the way. The key here is to create social media magic that will result in an avalanche of engagement.
The whole purpose of social media marketing is to directly communicate with the fans via social media platforms. Doing this can result in higher awareness, more sales, and ultimately, loyal followers. The big question is how do you create social media magic?
Here are a few unique ways on how to create the social media magic that you want for your social media page:
Create That Down to Earth Vibe
These days, people want to actually “know” the faces behind the Facebook page or the Twitter account. Back in the days before social media marketing became a widespread business strategy, people did not know the faces behind the businesses. This made the business rather hard to reach. With this as the standard for most business owners, creating an emotional connection by being reachable is a breath of fresh air and can spark the interest of followers. One of the ways to do this would be to post something about the behind-the-scenes from time to time. If you’re the business owner, you can post photos of yourself and your team on a team building session or on vacation. This creates a down to earth vibe for your business.
Try Google Plus Hangouts
While most people are not as familiar with Google Plus as they are on Facebook or Twitter, Google Plus can actually create some social media marketing magic too. You can communicate face to face through Google Plus Hangouts in the same way as Skype or Facetime.
Make Use of Pinterest
When it comes to graphics, Pinterest is one of the new trending platforms to use. You can Pin custom made images on your Pinterest and share them with your other social media platforms like Twitter or Google Plus. This will enable your followers to see the cool images you are posting.
Comment On Other People’s Social Media Accounts
One of the best ways to become visible is to comment on other people’s posts. Joining a Twitter conversation is one of the best ways for people to see your account. It is also good if you follow the pages or accounts that you are commenting on. In return, these pages or accounts will also follow you back.
Share Other People’s Content
Doing this is actually a form of leverage. If you share the content of the accounts of well-known people, you’ll also be gaining the attention of their followers. In turn, these followers will become your followers too and will engage with your shared post.
Do Cross Promotions Between Social Media Accounts
Cross promotions refer to sharing content of one social media platform on another social media platform. For example, you can share a nice picture that you posted on Facebook on your Instagram as well. You can do this by linking your social media accounts so that you can share content through all these platforms. This will allow you to reach out to all your followers from different social media platforms.
Go Into Video Marketing with YouTube
Because of YouTube, video marketing has become really relevant in the past years. In fact, video marketing is one of the best ways to gain awareness, followers, and higher conversion rates. With this, add YouTube marketing in your social media marketing list to get more followers.
Take to Instagram
Instagram has undoubtedly become one of the biggest social media platforms of this age because it is more graphic centric. These days, people have high appreciation and standards for graphics which is why a lot of people are on Instagram. Take that opportunity to also build a long list of followers on Instagram as well.
Connect with Industry Experts with Linkedin
While Facebook, Twitter or Instagram is used for connecting to end consumers, Linkedin will help you reach out to industry experts and business professionals. This way, you can get a lot of great connections that can help you spread your brand.
Use Social Media Sharing Widget Buttons
Another effective social media marketing tactic would be to add those social media sharing widgets on your website. If you make good and shareable content, your readers can easily share them on their social media accounts. This will help you gain more exposure and more followers.
Do Market Research With Twitter
Did you know that you can use Twitter for your market research? Aside from just promoting your brand, social media marketing also entails data collection and analysis. You can research about your competitors, your status on the market, and your consumers’ analytics.
Post Catchy Quotes
One of the most effective ways that social media marketing experts recommend to create social media magic is to post quotes. Post pictures of beautiful or touching images with a quote written on it. These kinds of posts are very shareable and also have high appeal to your followers. Quotes are also great for creating an emotional connection between you and your target market. You want your target market to share a bond with you. Posting touching and inspirational content such as quotes is a great way to do that.
Conclusion
With these techniques, you will definitely be able to create social media magic for your social media marketing campaign to get the ball rolling. With the fierce competition of brands on the internet, you have to be creative when promoting your image. Gone are the days when you simply just post something and people will immediately respond. These days, you have to use fine-tuned techniques to give the people what they want. This is where the magic happens-- knowing what your target market wants and giving it to them.