Instagram is the best social media application for promoting your brand

In the event that you are a business owner who has just started a new business venture, then you should already know how important it is to have a mark on the digital world in order to make your business flourish. These days with so many business owners starting with new business setups and innovative business ideas, the competition has become incredibly difficult, and one cannot expect to get success without having a substantial presence on the internet. One of the easiest methods of creating this presence is by using Instagram. In this article, you will learn just why it is so vital for your success.

The Power of the Internet

The internet has revolutionized marketing and business marketing in particular. Business owners must embrace digital marketing tactics if they want to reach out to a large number of people with negligible expenses incurred. Earlier on, people and business marketers used to focus more on traditional advertising techniques like on television advertisements and newspaper advertisements. After that their focus would be on telephonic marketing and when the internet first came about, the focus shifted to email marketing. However, these methods were not only expensive, but they were also not enough to guarantee good results. As a result of this, business marketing agents focused on social media applications and social media websites for publicizing about their wares. The internet has become the place for business marketing because of social media applications. Thus, it is only natural that most business owners should devote a substantial amount of their time in promoting their business on social media. It is this trend that you must try to capitalize on if you want to make more profits and name for your business.

Social media and its importance

Social media websites and applications like Facebook, Twitter, Instagram, LinkedIn and so on are immensely popular, and they offer people a media for networking and connecting with each other. Social media websites are the reason that a lot of ordinary people log on to the internet in the first place. Facebook has a user base of over a billion people from all over the world and Twitter is also extremely popular. Business owners regularly use social media websites for interacting with users and solving customer issues and addressing their grievances. Instagram is a social media application that has immense potential as a business marketing platform, and it has provided a lot of success to various brands also. You must use Instagram immediately in order to promote your business, and it will surely offer you lots of benefits.

Why is Instagram so vital?

Among all the social media websites that are popular today, Instagram is the unique one. It is also continuously growing and is becoming more and more popular with each day. You will be amazed to know that currently, Instagram has over five hundred million users from all over the world and as many as 45 million users are joining Instagram every month and there are almost a hundred million active users of Instagram. This makes Instagram a site where you can gather a lot of new clients and potential customers. This will make your business more prosperous as you will be able to get more people to know about your products and buy from you. There are particular features of Instagram which make it so wonderful an application for business purposes.

Some of the reasons why Instagram is so popular are as follows:

1. Instagram is focused on the visual medium only: On Instagram, unlike on Facebook, you will not be able to post any textual posts. You can only upload videos or photos and pictures. Thus, you can upload photos of your favorite business products and sit back and watch people learn about your business. Uploading pictures of your photos will ensure that people get to know your products easily. Not many people will be willing to read product descriptions as you would do on textual advertisements.

Photos provide the opportunity for people to directly see the products and decide if they want to buy it or not. You can include more information about your products on the business website that you have. You should, of course, provide a link of your business website in the caption section of your posts on Instagram under your photos that you have uploaded. Thus, you will also be getting more traffic on your business website by using Instagram. Also, Instagram allows you to upload small videos; this will help you to upload little videos showing your products being used in practical situations which will allow more people to understand why those products are essential for them to use. You will be able to convince more people to buy them in this way.


2. Instagram does not take up too much space: Instagram is a mobile phone only application, which means one cannot upload posts on it through the desktop version. Instagram is customized and developed for smartphones. This ensures that people are able to check on their Instagram feed while they are on the go. This means that more and more people will be able to view your products while they are outside. Also, Instagram takes only a few MB of space; it does not require a lot of space on anyone's phone. Thus, most people will be able to install the app and keep it on their smartphones.


3. Instagram improves your product’s discoverability: the feature of using hashtags enables people to locate and find your products quite easily. Thus, when you publish your posts, you will ensure that more people will be able to easily discover your products which mean more potential customers and clients.

You must visit if you want to know more about how you should use Instagram for boosting your business revenues.


Instagram is a social media application that can provide a lot of benefit to your business. Hopefully, the information mentioned in this article will help you.