How social media is changing HR for businesses of all sizes

The advancement in science and technology has given birth to social media which has transformed the way we interact with each other. However, these interactions are not limited to private conversations as social media has started changing HR and the way companies like Clover HR operate. Regardless of the business size, these changes are fairly noticeable in the corporate sector. With the widespread availability of smartphones, it is hard to find someone who is not on social media.

This article deals with how the human resources department is being affected by the presence of social media applications. So, without any further ado, let's get started.


  • The recruitment procedure has been changed:

Let's start off by covering the biggest impact of social media on HR. Social media has enabled HR professionals to recruit without the hassle of publishing advertisements in the newspaper and classified websites. Job requirements can be posted on social media platforms and interested individuals can contact the company directly. The ability to share the posts has meant that social media platforms are able to facilitate an often larger reach, repeatedly. Thus, job posts can be shared until they reach suitable candidates. Apart from this, HR professionals can, sometimes controversially, easily dig into the background of the candidate in order to vet them.


  • Getting good HR advice is easier than ever:

Finding solutions to HR problems in an online world has gotten so accessible that it has nearly eradicated the need for textbooks and in person consultations. One can post the queries on social media and see the responses from people pouring in. This way, learning has been transformed in an unparalleled fashion. Discussions have shifted to these social media networks where you can find a number of threads on which people are sharing previously hoarded knowledge.


  • Social media has encouraged collaborative practices:

With the help of social media, you don't have to be physically present in order to participate in collaborations. Collaborative practices can be easily carried out even when the team members are working remotely. All the updates are reflected in real-time and the whole team can be on the same page while working on any assignment. Social media has enabled the workplace to expand past the office cubicle, thus improving the sense of connectivity in a seemingly unreal manner.


  • Best practices are being adopted far and wide:

Social media has allowed people to share best practices and improve the workplace environment. This is yet another way in which social media has changed human resources as a professional can share best practices with a single tap on a smartphone. These practices can then be seen by others and implemented accordingly.


  • Social media has improved HR communication:

With the help of social media platforms, a single tweet can often be more effective than an internal memo which often gets lost or ignored because of the busy work environment. In this way, an HR manager can keep the employees informed and motivated whilst being able to comment on the ongoing activities and updates. You don't have to wait for days in order to know how your report was because the response from your HR department might be just a notification away. This has not only improved communication but has also reduced the response time to as long as is required to write a tweet or Facebook post.


  • Social media has changed conflict resolution:

Employees can easily inform the HR team with the help of social media whenever any grievance handling is required. However, if you are using social media to vent, keep in mind various legal restrictions and the public nature of your complaint. In some cases, discussing the details of work on social media can also come under legal considerations. So, you should be careful while posting your own grievances on social media networks.


The HR team can be informed about the problems that one might be facing at the workplace and suitable actions can be taken accordingly. This also helps in bringing down the total time of the grievance handling process.


Conclusion: In light of the above, you now have a clear idea of the ways in which social media is impacting HR, thus changing the workplace interactions. This has only been possible as a result of the widespread availability of technology. Therefore, it becomes our responsibility to use these social media networks in a positive manner so that working conditions can be improved.