The Anatomy of a Good Social Media Post

Although there are plenty of ways to promote your business and build your brand that are not social media marketing, social media is powerful. With it, you can get your message out to your followers and consumers quickly and easily and provoke engagement, getting your business attention and sales. You may even be able to do it without paying for ads every time. In order to get good results from your social media posts, though, you have to know how to craft a post that will get the engagement that you want.


Each social media platform is unique, so each post you create should be unique as well. While there may be a number of similarities between each platform’s posts, ultimately you should be crafting the posts you publish on each platform with thoughtful effort and careful consideration. However, it’s not always easy to publish consistently good posts if you don’t know what makes up a good post in the first place, so we’ve broken down the anatomy of good social media posts for some of the main platforms to help you out.



Approximately 350 million photos are uploaded to Facebook every day, and in addition to those photos, there are as many or more text posts that are shared on a daily basis. Not all of those posts will grab the attention of the Friends and Followers of the poster, though. So, what is it that makes a Facebook post good?


It is short. Although you can write Facebook posts to be virtually as long as you want, people don’t often read posts longer than a few sentences, so keeping your Facebook posts short and to the point is important if you want to get people reading what you have to say.


It is engaging. People have so many different posts to scroll through; they need a reason to stop and read yours. Whether you ask a question, provide a fun fact, offer a quote relevant to a point of discussion, or post about a contest, your Facebook posts should be engaging and hard to resist.


It has a clear call to action. You may want someone to like your status or want consumers to click the link you provide; either way, they won’t know what you want them to do unless you tell them. Your posts should include a clear call to action at the end so that you can get your desired result.


It is useful/valuable. It may be harmless to share pointless information, but unless it’s useful or valuable, it’s doing you no good. Your Facebook posts should include information, data, statistics, educational pieces, links, etc. to make them worth your friends’ time.


It may include a visual element. While Facebook isn’t a wholly visual platform, including a video or image from time to time can help boost engagement. When you do choose to include an image, be sure it is high-quality.



Twitter is a text-based platform that is often used more for conversation and to interact than other social media platforms may be. However, just writing a Tweet and posting it won’t yield the results you might be hoping for. A good Tweet takes careful thought and consideration and is something like the following:


It is short. Twitter has a very limited number of characters that you can use, so your Tweets have to be short anyway. However, keeping your Tweets short and to the point is a good practice.


It is engaging and conversational. People want to engage in conversation on Twitter so you need to be sharing content that they can share or respond to. Every Tweet should be something that gets people talking and sharing.


It includes hashtags. Hashtags are a major part of Twitter so each Tweet should include them. Avoid nonsense hashtags and use only those that are branded or relevant to what you’re posting.


It offers something. Whether it be information, a deal or promotion, or anything else, each of your Tweets should offer something to your followers to keep them interested and coming back for more.


It includes a call to action. Just like your Facebook posts, you should try and include a call to action in your Tweets. It can be difficult with the limited space, but including a call to action can get you more of your desired action from your followers.



There are a number of top Instagram tools available that you can use to help you make the most of your Insta page. Among some of the best Instagram tools is which helps you get real growth quickly. There’s no tool that can just create the perfect post for you, though, so you will have to continue writing your own. If it fits the following, then you’ll know your Insta post is good to go and creating good posts going forward will be a breeze.


It uses a high-quality image, gif, or videos. Instagram is all about the visual, so anything you post on the platform needs to be eye-catching and high-quality. Believe it or not, the quality of what you post will cause your followers to form an opinion about your brand.


It is short and sweet but relevant. Getting too long-winded on Instagram isn’t a good idea. People tend to get on there looking for a visual concept and a brief description. Keeping things short and sweet but relevant to the image you’re posting and message you’re trying to convey is key.


Hashtags are purposeful and optimized. Just like with Twitter, hashtags are a big part of Instagram; however, they aren’t very useful unless they’re added with purpose and relevant to the post. Additionally, using trending hashtags is better since it can help you get better visibility.


It has a call to action. Just like on other platforms, it’s important to include a call to action in your Instagram posts. Whether you want people to go to your website or simply comment on what you just shared, they need to know.


When used well, social media is a great business tool; however, it can sometimes be difficult to get posts right and make the most of your efforts. By considering the anatomy of a good post for the different platforms and drafting posts with purpose, you can ensure that you get better engagement from your followers and can then reap the rewards.


What else do you think is a “must” in different social media posts?