Facebook is evolving continuously as a marketing tool and a social platform. As per statistics, in the first half of 2018 Facebook had 2.19 billion monthly active users worldwide. Due to its huge market and potentials, Facebook has always been one of the most preferred platforms for marketing among all marketers and brands.
Modern internet marketers are always in search of smart Facebook marketing tools that help them reach a wider audience, engage more viewers, get more visitors to their landing pages, and attain high sales conversion rates. Likewise, we tested and used these tools to promote our online SEO course on Facebook and Instagram and grabbed remarkable ROI.
Whatever your Facebook marketing objectives are, let’s look at these 7 best Facebook marketing tools to achieve your business goals.
#1 Likealyzer
Likealyzer is very simple to use Facebook marketing tool that helps you to optimize the performance of your Facebook page.
Features:
It analyzes your page to assess how well it is performing in comparison to other Facebook pages.
Your pages are graded on a score from 0 to 100. The higher the score is better.
Suggestions for improvements on your Facebook page are provided based on the analysis report. You can see at a glance in which areas you are doing well, but it also draws your attention to the areas you need to hone.
You can get the details of your top-performing pages using LikeAlyzer.
Pricing: Free
#2 Shortstack
Shortstack is an impressive Facebook marketing tool that helps you build and publish campaigns. It lets you integrate campaign and email analytics into one centralized platform that makes your marketing process seamless and effective.
You can get real-time data on views, shares, traffic sources, and more. Additionally, it helps you to create lead generation landing pages.
Features:
Automatically initiate contacts and keep the conversation going with scheduled or follow up emails.
Spread the word and get more qualified leads on autopilot.
Drive traffic to your website and convert more contest participants.
Engage your audience and keep their eyes on the prize.
Collect user-generated content for your Facebook marketing pages.
Analyze, correct and boost your marketing strategy to increase the chances for success.
Pricing:
Starter Plan - 29$ per month
#3 AgoraPulse
AgoraPulse is a Facebook marketing tool that helps you to schedule all your campaigns and posts from a single user-friendly dashboard. It gives you a wide range of campaign options such as coupons, fan vote, instant win, personality quizzes, photo contest, and sweepstakes.
Features:
You can add your specific campaign information in the page section.
You can also promote yourself via any general post on your page.
Ask your visitors to comment with photos then pick winners from the most liked comments.
The free plan has limited access in terms of the number of participants. However, you can upgrade to a premium plan anytime you want.
Pricing:
Monthly Plans: Small plan – 49$ per month, Medium plan – 99$ per month, Large plan – 199$ per month, Enterprise plan – 299$ per month
4# Lumen5
Lumen5 turns text into stunning social media videos in minutes. It does this automatically by analyzing the text through AI and putting the best music, video, and images together accordingly.
Features:
- Easily transform articles and blog posts into video content
- Create videos in minutes with the assistance of A.I.
- Searchable library with millions of free media files
- Customize your videos to match the look and feel of your brand
- Optimize every video to improve performance and conversion rate
Pricing:
Free Plan
Starter Plan: $29/month
Premium Plan: $79/month
Business: $199/month
Enterprise: Custom
#5 DrumUp
DrumUp is a social media marketing software which has been designed using machine learning and natural language processing algorithms.
DrumUp helps you to manage Facebook marketing with ease. It has a smart workflow that enables you to review, create, optimize, and publish posts on your profile without any headache.
Features:
You can easily customize your posts with emojis, @mentions, hashtags, and GIFs.
You can track and measure Facebook engagement with its intuitive and detailed social media analytics report.
This tool identifies engaging stories that are fit for your audience, ranks them and then queues those posts to be shared on your social media accounts.
Pricing:
Starter plan - 15$ per month
#6 PostPlanner
PostPlanner lets you find contents to post on your Facebook Page. Post Planner's recommendation engine analyzes contents to suggest the top-performing contents that are relevant to your audience. Thereafter, you can schedule your contents for a specific time to post on a regular basis.
Features:
PostPlanner’s content suggestion mechanism in sync to your industry lets you find articles that are relevant to your audience.
Its drag-and-drop editor makes it easy to fill up your Facebook posting calendar.
PostPlanner shows you the top performing content for any social media account, hashtag, or topic.
It helps you get the desired goal in less time. Every visitor engagement provides you data that helps you get a better outcome.
Pricing:
Small business Plans: Starter plan - 3$ per month, Love plan – 9$ per month, Guru plan – 19$ per month (annually billed)
#7 Pagemodo
Pagemodo makes social media marketing simple for small businesses by providing a set of tools to engage followers. Pagemodo comes with tools for cover photos, contests, custom tabs, scheduled posts, Facebook ads, and more. You can create professional-quality designs, target your audience, set your budget, and measure your marketing results.
Features:
It has an intuitive editor that helps you modify and build up your Facebook page.
You can customize your Facebook business page with impressive cover photos, custom tabs, creative contests and many others that bring in more engagement.
You can create Facebook ads effortlessly and reach a wider audience using its tools.
Pagemodo also offers useful data analytics to monitor the performance of your Facebook marketing campaigns.
Pricing:
Monthly Plans: Basic plan – 49$ per month, Pro plan – 99$ per month, Agency plan – 199$ per month
#8 Fanpage Karma
FanPage Karma is another Facebook analytics tool that shows an overview and score for your page. The best part is, you can get a detailed analysis of any one page. Fanpage Karma lets you unlock a full report details such as the page content, timing, influencers, fan engagement, tagging, benchmarking, and more.
Features:
Analyze and improve your posts
Get to know and understand your fans
Save time with its beautiful readymade reports
Compare an unlimited number of pages and discover trends on time
Know your posts and make them awesome
Measure page performances
Pricing:
Analytics Plan: Pro - €49.90 per month, Premium - €99.90 per month, Business - €149.90 per month, Enterprise - €199.90 per month, Suite - €349.90 per month
Conclusion:
Facebook marketing tools can help you reach your prospective customers in a very efficient way. You can generate tons of leads and high conversion and at the same time build relationships with your audience and buyers. All the tools which we have discussed above can help you reach your goals. Now you need to test and find out the best one that fits your needs and marketing budget.