Video has become an essential asset in brand content strategies. By choice or by force, professionals must today respond to a strong craze of consumers for video.
However, producing videos is an important challenge for small and medium-sized businesses, entrepreneurs, and startups. These structures do not always have the necessary technical expertise internally and often do not have the budget to outsource this activity to an agency.
If you are in this case, I want to introduce 5 inexpensive tools to create relevant videos for your social networks.
This is a non-exhaustive list that does not constitute a ranking. As this market is expanding, many solutions exist. Also, do not hesitate to indicate the one you use in the comments.
Also, note that the solutions discussed here are primarily cloud-based. So there is no software installation. Besides, you do not need a powerful computer since the entire process is done remotely. On the other hand, the faster your internet connection, the more fluid the process.
1. Renderforest
Renderforest is a platform for creating videos and animations that offers 400+ templates of customizable videos divided into several categories: promotional, intro and outro, slideshow, presentation, and music visualization.
The creative process is super fast: just follow the simplified number of steps and choose from the scenes available in some models.
You can add a video sequence from a catalog of 80,000+ royalty free videos, upload your images or audio files (music, voiceover). In addition, commercial audio tracks can be used for your project.
Renderforest offers two types of pricing:
The purchase of video by the unit - the price varies according to the format (360p, 720p, and 1080p)
The purchase of videos via a monthly or annual subscription. Depending on the offer selected, differ the export format, the duration and the number of videos in particular.
My opinion: Renderforest offers a fascinating solution for companies. Users can quickly generate a video with many templates available. Renderforest is also really accessible to all budgets.
2. FlexClip
FlexClip is an online video editor that simplifies the video creation process to produce multimedia content very quickly. It allows you to work directly from your own resources or millions of royalty-free stock media choices.
The ease of use is one of the strengths of this platform. FlexClip offers a library of ready-to-use resources such as graphics, audio, text, and videos. Making a video is extremely simple and takes place in 3 steps: select your videos and photos, add text or music, and then download the video for free.
My opinion: FlexClip is for both professionals and beginners who want to quickly create a video (without spending a lot of time in the editing process). Note that the 4k format is not available now. But the best of all, it is free.
3. Biteable
Biteable allows the creation of videos in HD quality with animations and effects, from customizable templates classified in 20+ categories: marketing, motion graphics, promo, etc. Note the existence of themes related to social networks such as Facebook, Social Media, and YouTube.
The creation operation is there as simple and fast. Also, Biteable offers a catalog of 85,000+ video clips as well as audio tracks. An option exists to share your video directly on Facebook, Twitter, and YouTube.
My opinion: Biteable is in the same register as Renderforest but has fewer advantages, particularly in terms of the number of models available, advanced conceptual research and price choice.
4. Animoto
Animoto is a publisher for creating videos from a blank canvas or from a model. Here, you start by selecting a model based on your goal, such as attracting an audience, presenting a product, telling the story of your company.
You can then add your photos, your video clips, transitions, text, and music. In addition, Animoto currently has one million images and videos from Getty Images.
Once your video is complete, you are allowed to share it directly on many platforms such as Facebook, Instagram, and YouTube. Other possibilities: sending by email and downloading for integration on your website.
My opinion: Animoto offers a very nice solution, simple and effective, well thought for the production of videos for social networks.
Wave is an online video creation platform that allows you to either start from your own content or use one of the 13 categories listed: business, intro & outro, fashion & beauty, etc.
To build your project, there are:
A library of 500,000+ files - clips, images, and audio.
A library of 2.5 million premium videos and photos (with purchase).
Finally, you can directly publish your video on Facebook, Youtube, Twitter, Hubspot, Wistia, Dropbox, Google Drive, and Vimeo.
My opinion: Wave is still an excellent tool, moreover, well suited for social networks. Wave keeps its promise and succeeds in the simple and fast design of attractive videos.
It’s your turn now! What tool do you use to create your videos, and why? If it is not yet the case, then indicate those which interest you in this list.