Social Media Marketing Tips: How to Use Video to Engage Your Audience

Using video for online marketing is a must if you want to win over your audience. At this point in the game, it isn’t enough to just make videos either. Your video content should meet certain standards so that it is engaging and stands out among the loads of videos being published daily.


Video content has shown that it’s a force to be reckoned with, especially when it comes to your social media marketing strategy. In fact, 93% of marketers say they’ve landed a new customer thanks to a video on social media. Before you start shooting new videos and posting them wildly, check out these social media marketing tips you need to succeed.


The Benefits of Using Video for Your Social Media Marketing Strategy

If you feel like you’ve been hearing people praising the effects of video when it comes to social media marketing, you’re not alone. Video is a great addition to any marketing plan, especially when it comes to social networks, but what does that mean for your brand or business? After all, your brand may have completely different goals than another.


Even if your goals are different, studies have consistently shown that video can lead to increased revenue, increased engagement, increased brand awareness, and so much more. If you’re still not completely sold on the idea of incorporating video into your marketing strategy, check out some of the benefits your brand may reap.



  • Increase Awareness: You’ve worked hard to create a recognizable brand that stands out in the market, but without video content, you can start to fall behind the competition. By creating branded videos, you can push your message further and reach a whole new market.
  • Increase Engagement: Video doesn’t require the user to do much more than sit back and watch. Because of the easiness of watching video and the more appealing format than, let’s say, a text post, users are more likely to actually watch the video and interact with the brand behind it.
  • Expand Reach: Videos are constantly being shared across all social media platforms, helping them reach an even wider audience. The trick here is to create content users will want to share and make sure your settings allow your video to be shared. Not only will you reach your own audience, but once they start sharing your content you’ll also reach their friends and family. In fact, “1200% more shares are generated by social videos than text and images combined.”
  • Increase Conversions: Including videos on landing pages can increase conversions by up to 80%. These increased conversions don’t only apply to landing pages either. In many cases, viewers are more likely to buy your product after watching a video about it or a tutorial.
  • Improve SEO: Not only do videos help increase how much time someone spends on your page, but they also help your Google ranking. Whether you’re uploading your videos to YouTube or Facebook, be sure to give them a proper title and use descriptive keywords.
  • Improve Customer Retention: Creating customer support videos and sharing them with your followers is a great way of retaining them. By answering their questions with examples in video format, your customers will stay better informed and trust your brand more.
  • Attract Mobile Users: Mobile-first design is a must because of the number of users who use their phones to do just about everything. When it comes to video, this means your videos shouldn’t just look ok on mobile, but rather they should be made for mobile use.


Video Prep 101

If you have some experience in marketing, you already know that there are a number of different goals you can set for a campaign. In some cases, you may be interested in generating leads while another campaign may focus on increasing revenue. Not only will this change the content included in your video, but it can also affect what platform you publish your video on. To help you make a more informed decision when it comes time to choose a platform for your video and to help you plan your videos out perfectly, check out this information.

Types of Videos to Include in Your Social Media Marketing Strategy

Before you start creating a video, first decide what the goal is or what you want to communicate to your viewers. It may not be obvious at first, but there are tons of different types of videos you can post on your social media accounts, from videos advertising a sale or a new product to video tutorials and even live videos. To ensure your video communicates your message perfectly and shows your viewers what they need to see, decide what type of video you’ll be making.