It isn’t easy to manage multiple social media accounts nowadays especially considering the constant flow of the latest news, ideas and fresh content. It is important to focus on the bigger picture and therefore a well-drafted social media calendar is absolutely necessary. This helps to plan well in advance and focus on the content that the audience is keen to see.
Those agencies that are professional players in the field of social media marketing, depend on a robust social media calendar. With a thoughtfully-created social media calendar in place, you can save time and check out the different strategies that could resonate with the audience. In social media marketing, it is important to plan in advance so that one can avoid the last-minute rush of scouring for topics or news.
Let us discuss how organizing content becomes a simple task when a social media calendar is populated in advance. These simple strategies will be useful to manage internal schedules and collaborate easily between teams and departments:
Deciding on post content
One of the most prominent roadblocks you will encounter while creating your social media calendar is deciding on what to post. Though it seems difficult to drum up enough ideas that will fill up an entire year’s calendar, it will help in creating practical goals so that creating a calendar itself becomes easier. Check the kind of content that has garnered good responses and engagement from the audience. A calendar will help you during lean times when exciting things aren’t happening and will keep you on track too. Check out the competition to understand what they are doing. Searching for keywords or hashtags within your industry is also a good idea to generate ideas for posting content.
Keep room for experimentation
If you find yourself short on data that will help you to understand the audiences’ likes and dislikes, test your audience by posting different kinds of content and get an idea of the engagement level. You can create a mix of promotional content, fun facts and other curated content. Promotional content is generally sales-focused and thus can be used to market your services or products. You should also use content that entertains the audience to a certain extent. Choose content that may not relate to your product specifically but connects to the industry in some manner. Also remember that your audience will enjoy consuming posts that have your unique view about topical subjects so make sure you intersperse them along with the others.
Organizing and managing a posting schedule
As soon as the different types of posts are in place, the next step is to create a posting schedule. By this time, you will have analyzed the trends and understood the likes and dislikes of the audience, through competitor’s research and analysis of your past posts. Check the time of the day, day of the week and the platform they were posted upon. Analyze any specific themes that are common with successful posts. Such information is useful while planning and organizing your posts in order to receive maximum visibility.
Frequency of posts
There are divided opinions about how often one should post on social media. While one section recommends posting only if you have something of great value to share, while many professionals are of the opinion that sharing on a regular basis helps to keep your brand at the top of the mind. If you have contracted one of the digital agencies in Mumbai to carry out this work for you, discuss the frequency with them in order to maximize the effort and gain total value out of the entire exercise.