Those days have gone, when a website owner uses to have a single page website for their products.
And they eventually use to wait for the traffic to come from search engines to sell their products.
Things are way different now. I agree it became more competitive.
Thus no wonder blogs are being apart for the content marketing strategies and kept on growing.
Businesses and content marketers are smarter now.
content marketers always find some unique ways to drive traffic and make profits from it.
This is where, apart from Search engines, social media can be leveraged effectively.
No wonder, social media became a gold mine for Content Marketers. And why not, when people consume so much content over there.
Check out what statistics say about, from Statista
Why Social Media is a Way to go for Content Marketers and Businesses
Well, no doubt social media has been proved to do wonders for Businesses.
It can be leveraged free of cost and all effects. Let’s drill this down even further.
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Social Media Consumers Reacts fast
Social media is too crowded by its loyal users. there are billions of accounts made on social media.
People like to scroll the feed and continuously consume the content.
What could be a better platform for your brand than exhibiting your product or content in front of billions of folks?
Check the frequency of the users stumbles upon the social media from Lyfe Marketing.
That's huge, isn't it? 59% of people use social media and check social media five times a day.
Now you know, social media is the ultimate hub for the marketers.
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Blogging is perfect
Well, you have a website. but, that's sufficient.
You should have a blog section too in this modern era. Content is always going to be the king,
And to drive traffic to your website continuously to get more exposure, producing valuable content is going to be the key.
You can promote those Blog posts on social media.
A blog, would not only help you promote on social media, but this would also help you increase your website SEO as well.
That will also help more footprints to come from search engines.
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Social Media Marketing helps Increase Branding
Do you remember a few of the brand names, which you might have seen from Social Media?
I remember many of them, where I never landed through search engines.
Powerful branding is enough to make sales, without any hassle. Of course, people only buy branded and trustworthy products.
Hence, a gradual social branding could be very fruitful, as the audience is very larger and most of the tactics for your social presence are free of cost.
Then why not to adopt social media marketing.
How social media should be used?
Okay, you understood from the above part why social media is so helpful for Content Marketers and businesses.
But is it working for everyone?
Of course not,
You need to be strategic, don't just follow what everyone does.
Because your niche, and audience might differ from others.
Isn't it?
1. Understand who is your audience and where they hangout?
So, this is the big thing to crack.
You need to understand your audience and who are they. Where do they engage?
Sounds interesting right?
If you have a technology-related product, and if you re promoting your website where all fitness freaks exist. Will that make any point?
No right?
So you need to filter your audience. This needs a lot of testing. Thankfully, Social media does the job a little easier, by categorizing the audience into the groups.
For instance, Facebook Groups, are segregated according to the niche and sub-niche too.
You need to hang out there, where your audience is.
Rapidly build your brand and show your existence in the market. Keep updating your blogs.
As social media is too crowded, use extremely eye-catchy images and some catchy words to draw people’s attention. That's how it works to increase the CTR.
2. Determine The Actual Traffic Potential and Target Social Networks
Well, you might enjoy being in one of the social media platforms.
Do you think, your potential clients also exist there?
If you are not sure?
Find them and know where they hang out, what do they do. What activities they perform.
This whole activity will help you understand your audience demographics, and you can segment them with care.
3. Build and engage with your social network Regularly
This is going to be the hardest. But, most rewarding in the long run.
The only strategy that goes here, is consistency.
Consistency is certainly going to be the key aspect to establish your new Social accounts and keep building the brand.
Try to provide more exposure to your brand and product. by creating posts, memes, quotes, etc every day.
And make sure to provide a thoroughly crafted blog post weekly to your audience as per their interest and your niche.
It as simple as that, provide value. Let your brand name chanted by your followers by updating daily social posts.
Answer their queries and help them. Ask their needs, ask for their opinions.
These all will help in your branding and making the product better.
Try to help them, instead of trying for a sales pitch directly.
Is Social Media helping in your branding?