From keeping people connected with their far-staying acquaintances to working as a stress-buster to allowing them to shop from across the world, social media has become an integral part of one’s life. Social Media is not just dominating one’s personal life in the present times but also helping brands to establish meaningful connections and make an extra-ordinary brand presence in the market. Now, if you are wondering how Facebook, Twitter, or Instagram marketing can help you get your business rolling then, you are just at the right place.
Digital marketing is one of the most sought after marketing mediums and in this article, we’ll talk about how social media can boost brand building alongside helping you earn positive growth for your business. As per the 2019 statistical report, there are about 3.2 billion users around the globe out of which the active social media users’ composition looks somewhat like 48.2% Baby Boomers, 77.5% Generation X and 90.4% Millennials. The report also suggests that an individual usually spends at least 2 hours surfing through the internet & about 73% of the businesses recorded profitable growth with social media marketing. Let’s learn how social media helps you establish yourself as a brand in the market.
Improve SEO
Social Media marketing provides you with real-time performance analysis with the targeted reach that not only helps you reach the desired audience through social media giants but also garner various organic results. Having an effective social media marketing strategy can rank-up your website in google search results as the tech-giant itself states about the consideration of social media pages in the ranking procedure. This way, it will help you reach more people but to be found directly by your brand name.
Boost your Conversion Rate
Word-of-mouth is still considered as one of the most important and effective marketing strategies. People trust what they see, and social media works exactly this way. Social media channels can be used to highlight or promote good words about your platform. Ask your clients to leave a few good words on your social media channels, put up the social proofs on your walls or take the help of the influencer marketing strategy, and your job will be done. With people promoting your work, there are higher chances of establishing a prominent brand image in very less time.
Better Customer Satisfaction
What is the first thing you do in case of a bad experience? Contact customer support? Submit reviews? Social media bashing? Right? Because these are the things that attract attention. This is the same thing a digital marketing company needs to do. Social media channels help you communicate with your customers better while allowing them to reach out to you directly. This sparks customer loyalty & satisfaction among your users, and these are the biggest contributors to customer retention. If you cannot retain your customers then, it is impossible to get new customers. Therefore, client satisfaction should be the top-most priority of a brand.
Affordable Marketing
Coming with a lot of benefits, people might wonder social media to be an expensive marketing technique. However, such is not the case. Social media marketing is considered as one of the best & affordable marketing campaigns by world leaders. They do not require high-end budgets & can deliver exceptionally good results which makes it easy for small-scale businesses to increase their online visibility & compete with leading names of the industry, effortlessly.
Improvising Other Marketing Campaigns
Social media marketing not only directly benefits you but also comes with various indirect benefits. Real-time performance analysis helps the brand understand its customers & their needs better, which further plays a crucial role in helping them direct their other marketing campaigns. The real-time data collected from social media campaigns can help you understand what areas or age groups are to be targeted and analyze the areas of improvement.
These were some of the major roles social media plays in improving your brand presence. No matter if you are an emerging brand or an established one, it is important for you to have social media accounts. If implied right, social media can take your business growth a notch up in a cost-effective manner.
