When the world stepped into the brand new decade with 2020, the winds changed its direction and started moving towards a progressive future. As we have completed half of this year's journey, it's not tough to notice the transformation. From waging a war against COVID-19 to tackling the unstable economy, 2020 is nothing less than a roller-coaster ride.
But despite all the atrocities, together we are conquering one step at a time. It is true when one door shuts another one opens up, and if it doesn't you better push it open.
When businesses all around the globe were forced to shut or operate from home, many were adversely affected. But where there is a will, there is a way! Things turn around when businesses started utilizing social media platform for the sales of their goods & services, and marketing.
Social media is a boon for the businesses that are dedicated to excel under any circumstances. This has expanded the scope of social media marketing and trends. So today in this blog, we will learn about some of the most interesting social media marketing trends gaining popularity in 2020.
- Stories
Stories or news feed, but it focuses more on visual content than text-based. When Snapchat introduced a short clip format, nobody expected it to become such a hit. Now companies like YouTube, Instagram, Facebook, are following it to boost engagement on their platforms. Their creation and usage are touching the zenith. When compared to feeds, stories are doing much much better.
Stories provide brands with a great opportunity to engage their customers. With polls, Q&A, gifs, companies are focusing on creating interactive content.
- Micro-influencers
Influencer marketing has gained a lot of popularity, as they play a huge role in advertising for any brand. But brands are trying to escape the clan of fake influencers by following new strategies.
Micro-influencers have access to tight-knit communities and companies want to associate with them to represent their brand. This helps in gaining valuable engagement, that brings out the true results. Micro-influencers play a huge role in building a meaningful relationship with the buyers.
- Video content
Videos have always been able to capture the viewers' attention. Social media marketing is capturing the potential of videos to highlight the brand's identity, and this trend is here to stay. A normal viewer will share the video with others if engaging. Almost 70% of the viewers prefer knowing more about the brand through a video.
- User-generated content
The advent of social media platforms has eradicated all the techniques that supported emotionless marketing. As social media platforms provide the users with a place to connect with the near and dear ones, brands here have an opportunity to become a part of their day to day routine by providing them with user-generated content.
With the help of customer-centric content, brands are putting more effort into establishing connections.
5. Contest
A new technique in town! as most of the world is spending a lot of time on the couch, brands can utilize it to promote their goods and services through a contest on social media. This trend is catching a lot of attention from a variety of companies.
There are a few things that must be kept in mind. The content on these platforms must be engaging enough, to allow maximum participation.
Conclusion
These are the trends that are winning companies with a lot of customers and a positive reputation online. It is true that these trends keep on evolving from time to time, but one must not forget to embrace the transformation. Amid all the changes, social networking platforms have endured and ameliorated their potential. They are now the most powerful channels for marketing in 2020 and beyond.
But one thing we know for sure, after studying these trends is that social media marketing is far from easy. It is structured by rapid changes in marketing and continuous updates. The cutting edge competition influences the brands to present themselves in a unique manner.
Change is the spice of life, and social media marketing is the best example of the same! It is important to make sense of your content and strategies on social media, in order to drive a wide-ranging audience. Currently, audience and businesses, both are investing more time on these platforms, and this boosts the engagement level.
So what do you think? Is social media your cup of tea? Are you able to ace your business with its help? Let us know all about your thoughts in the comment section and till then, stay hooked to this space for exciting updates.