Most people that use the internet today have at least one social media account. This is why brands from all around the world and in practically all industries use social media marketing. The problem is that because of the sheer volume of content shared on social media every single second, it is very difficult to stand out and make users check out your content.
You Have To Make Users Stop Scrolling
When you scroll your social media feed, there is surely something that captures your attention and makes you stop scrolling. Think about when what makes you stop is a text-based post. Chances are, this rarely happens.
Humans are visual beings. They always look at websites like Social Media Tomorrow or Facebook and they are drawn by multimedia content. This can be video, some links, images, and so on.
Take into account the fact that the content that makes you engage with social media content is surely the type of content that has a very high possibility of having others engage. This practically means that when you run a social media campaign, you want to use multimedia content or it is very difficult to
Different Channels Use Different Content?
Every single post on social media has to be visual. This includes the situation in which you simply share a link. That link has to generate a nice preview, preferably with an image and some text.
Out of all the social media sites you could use, the one that is the most visual content heavy is definitely Facebook. On this network, videos and pictures are particularly useful for marketers. The use of multimedia content is actually mandatory when you want to have a high reach. We can also say that the same rules apply to Twitter, but the multimedia content that has to be added should be better-suited for the nature of the network.
Humorous Posts
The use of humorous posts is highly effective on social media and it is a shame to notice that businesses do not take advantage of this. There is this belief that using humorous multimedia content is unprofessional. This is completely incorrect.
You can easily come across as being professional when you use the proper tone of voice, grammar, and spelling. At the same time, you stay unbiased while not presenting personal opinions. When you do that, the use of humorous content is not at all something that can damage your business.
Video Or Images?
Out of the different multimedia content options that are available, images and videos stand out as the most common. This is simply because they are the most effective. However, choosing between the two is not as easy as you might think.
The choice is connected to what you aim to achieve from the post and the network that you use. As an example, on Facebook, you should focus more on video content than on Twitter, where images tend to be much more appreciated and effective. On Instagram, image content reigns supreme and even if you could utilize videos, images are still better.