“Globally, over 3.6 billion people use social media today, and that number is expected to increase to 4.41 billion by 2025. When 4.41 billion people can give you real-time feedback on your transformation, it makes for faster, better evolution.” (Source - Forbes)
Social media is a key part of building an online profile whether for small businesses, established organizations, or brands so well-known they’re household names. While social media lacked the professionalism required to be a logical destination for businesses in its early days, it has since evolved into the first place prospective or current customers go for information. Corporate social accounts play a significant role in the economics of public perception, whether people are checking in to see what's going on, venting grievances, or waiting for official responses.
Despite this, the place of social media within the organizational structure of businesses ? from responsibilities overseeing channels to comprehensive roles ? is still catching up. Unfortunately, this frequently has a negative impact on how the firm operates. While social media has become a critical channel for marketing, communications, customer support, and sales operations in the modern economy, it is not necessarily viewed as such at the top of the organization. Not only are the company's social media efforts undervalued in the dynamic sense, but they're also wasting a lot of time due to a lack of planning, reactive troubleshooting to handle issues and comments, and wasted possibilities for strategic work.
Even if businesses had seen these reports in the past, they might have been able to defend their inactivity based on tradition, but the events of 2020 demonstrated the importance of social media for communicating with customers even when the world was locked down. In addition to channels being a strong and free instrument for smoothly distributing messages to specific markets, social media usage has increased over the world. It's more crucial than ever for companies to have a solid and effective strategy for managing their channels and transforming what they do.
“As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day, up from 142 minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of three hours and 53 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and three minutes.” (Source - Statista)
So, where can business owners go from here if they want to improve their social media game in a way that genuinely gets their message across, closes sales, and communicates effectively? Audio branding experts M2 On Hold are experienced with getting the message right, which is why they released this practical infographic guide for 'How To Manage Social Media Without It Taking Up All Your Time' for better customer interaction, channel profiles, and overall workflow.
Check out the whole resource below, which covers major components of tactical social media management like support tools, audience building, and content delivery.
Let's hope for better management and more time to do a good job!
