Social / 09.01.2008

Social Media Optimization: The Power of Popular Opinion

by Brian Easter

Why should I care about Social Media Optimization?You should care about Social Media Optimization (SMO), because you care about your ...

Social / 04.01.2008

Social Media Optimization: Spin your "Friends"

by Brian Easter

“Spin” is usually associated with politics and that automatically gives it a negative connotation. However, spin is really just appealing to ...