It is no longer accurate to say that the mobile computing revolution has begun; we are in the revolution. The revolution is going on around us, as more and more people are accessing websites through mobile phones and tablets, as well as computers. Shopping online isn’t something to be done at home; it can be done on the road. Visiting your favourite website isn’t something that you need to sit at home and have some free time to do; it can be crammed into your busy schedule. While computers and mobile phones and tablets are all reaching a point where the average speed of each one is very similar, the bounce rate for mobile websites is significantly higher than that of their standard counterparts. Why?
First of all, speed is crucial. Mobile websites have to be light and snappy to be able to load in situations where the connectivity may be below average standards – certainly lower than what you get at home with your wired DSL. If the site takes too long to load, we all know how important we are and any web design company should know this as well. The entire point of having the site available on the mobile is to save time and increase efficiency when you aren’t at your computer; if the site isn’t even loading in the first place due to heavy content, the purpose is defeated.
Then, there are the simple and standard issues, which you think would have resolved themselves after a few years of mobile web design. Think again. Some of the most frequent complaints websites receive from their mobile users are with regard to the placement of content and the size of text and pictures. It’s either too big, too small, out of size, out of shape, misaligned, or just doesn’t look as good on a mobile phone than on a computer. These kinds of errors are unacceptable on the behalf of the company. If you’re an Internet marketing company and you’re designing a website for a mobile phone, the least you can do is test it first to make sure it’s working how you it’s supposed to work. You shouldn’t have to squint or zoom too much, and there shouldn’t be random text hovering around the page as a result of poor alignment. This reeks of unprofessionalism.
This is not to say that using responsive design methods is unadvisable and you should stick to the more conventional mobile website formats. To the contrary, it is important to check and ensure that your design is indeed a responsive one, taking into consideration a variety of variables, including signal strength, screen size, phone processing capacity, RAM, etc. The performance should be noteworthy on the majority of phones around the market average in terms of computational power and price, and the information/content needs to be properly aligned. While creating responsive websites for mobile phones is not too difficult, any web design company needs to make sure they pay attention to all details and not skimp on the basics to ensure that the bounce rate is at its minimum.