Does your business website need a revamp?

If you pack your audience into a room and give them 15 minutes to read the content on a website, two-thirds of the individuals would read content that comes combined with a beautiful design. This is in contrast with the visitors reading content that is plainly presented.


Another research also reached a similar conclusion. 38% of the people will stop engaging with a site that is unattractive. Yet another interesting study also makes the web design’s case stronger. 48% of the people, which is almost half of the participants, ranked a site’s design as the chief factor for determining a business’s credibility.


The key takeaway is loud and clear – website design isn’t something you can ignore. It is what attracts and retains your customers. Now that its significance is out of the way, your mind must be buzzing with a hot question: does your business site need a revamp?


You can answer this by checking these factors off your list:


1. Your customers are complaining

It is high time that you revamp your web design if you pick chitters of complaints from your customers. Working closely with the customer service will bring this knowledge to you. You may get a complaint that talks about problems at the checkout.


Or, people may tell you that they can’t find your business online or that your site acts up when used it on a mobile device. Your business page also needs a new look if you receive calls from your customers, asking whether you offer product x or y. The reality is that a seamless design solves all such customer problems. But when it fails to do so, you need a redesign.


2. Your business website is not mobile-friendly

Present reports outline that 1.6 billion people shop from their mobile devices. On top of that, 72% of the people vote in favor of mobile-friendly sites according to Google Research. If your business site is not mobile optimized, you are missing a sizeable chunk of your customers.


A mobile adaptive website is also crucial for your SEO. If you are considering setting up a separate mobile site for your online venture, then you have got it all wrong. In such a case, your site’s authority is split into two websites, which hurts your search engine ranking. Thus, you need a responsive website design both for your customers and the browser.


3. There is an update in your brand message

Branding is a crucial tool for putting forward a clear and consistent brand message. This means that design elements on the different sites you are should be the same. In other words, your social media profiles, business site, business card, and so on should all showcase a single message.


However, if you have updated or tweaked your brand message, then it should reflect on your website including in the design followed. In such an instance, you need an updated web design that incorporates the new branding elements.


4. Your site is hard to navigate

The primary aim of your website should be to provide an excellent experience and seamless navigation to your visitors. For instance, this leather jacket online store observes a web design that offers smooth navigation to its visitors.


Consider a website design in order if customers find it puzzling to move from one page to another on your site. A golden tip in this regard is to keep your eyes on your competitors. Check out how and when they modify their business website. Which new features have they implemented?


Don’t dilly dally when it comes to checking out your competitors. The digital world is rotating at a good pace. Along with that, technology is fast-evolving. Hence, understand the latest trends and user behavior to get at the top of your game.


5. Your site looks outdated or untrustworthy

Let’s admit it, who doesn’t repel from a site that looks as prehistoric as a dinosaur? The outdated look sends out the message that you don’t care for your website. Plus, it gives off untrustworthy vibes as well. About 75% of the people judge your business’s credibility through its design.


Jakob Nielsen outlined four factors that signal trustworthiness. These include up-front disclosure, updated content, design quality, and connection to the web. Nielsen Norman Group’s recent study also found these pointers responsible for building trust. If you are uncertain of how to build trust via design, then you can seek help from professional services such as logo design services.


6. You plan to incorporate your content strategy

As identified above, fresh and current helps to develop trust with your audience. The content can help improve your business site’s SEO, convert leads into customers, and boost customer retention among other things.


Therefore, if you are preparing to implement a content plan on your site, then you will need a website to revamp. This is because the content that you post should be easily findable for your site visitors. If you are on the fence, then you need to ask yourself if your customers and the search engine can find your content.


7. You are not getting any results from your site

If your customers are not taking the desired action that you want them to take, then you are not reaping any results from your business site. For instance, your customers are not placing orders, or you are not getting any call back requests.


In such a case, you need to inspect your site and find the culprit. Chances are that your checkout process or page is not well-designed and fails to motivate visitors to purchase from you. Or, your call-to-action buttons are not clear. You also have a problem if your website is loading slowly. Therefore, you will have to pinpoint the problem and redesign your website to boost conversion.


In a nutshell

Summing up, it is wise to get a website revamp if your site is acting up, you are receiving complaints about it, it is not delivering results, it is not responsive, and does not communicate trust with your visitors.