5 Types of Logos for Your Brand (And When Should You Choose Them)

A logo has an important role to play in the success of your business. It needs to connect with your target audience immediately and leave a lasting impact like how it is in the case of giants like Apple and Audi.

You can immediately recognize the brand by looking at the logo. Such brand recall value is needed when you are designing a logo for your business.

You can seek the help of a professional logo maker and get your logo made online from experts like Designhill if you want your logo to stand out in the crowd! There may be plenty of other online logo makers but you need to know which one is the best as not every logo creator will be able to deliver the best results.

As a business owner you may feel that you can make your own logoall by yourself. Logo creation from scratch may initially appear to be a simple task and you may feel that you can create your own logo in a jiffy but it is not so!

There are a plenty of things that you need to focus on while creating your company’s logo and it is a time-consuming process. You have to decide the color of the logo, the font, shape and size, the arrangement and much more. However, the first and foremost thing that you need to focus upon is choosing the right kind of logo.

Here you can find 5 types of logos for your brand:


1) Brandmark Logos - Icons or Symbols

Most often, a symbol can depict ideas better than text.

For example, traffic signs are only symbols but they let the public at large take the right action while seeing them. In a similar manner with brandmark logos, your target audience will get a clear picture of your brand.

Additionally, global companies can benefit by using such logos as consumers all around the globe will be able to connect with the logo regardless of which language they speak. They will be able to relate with the identity of the company.

However, the brandmark logo has certain cons too! As a startup, it may not be a great choice for you. The reason is that your logo is only a symbol and does not have the name of your company on it. As a result, people will not be familiar with it. Hence, brandmark logos are best suited for the already well-established businesses that the general public can easily recognize. A classic example of this would be the logo of Starbucks that just has the symbol and no text.


2) Lettermark Logos

Lettermark logos are quite similar to brandmark logos. The difference is that they are made with just the initials of the company. This is a great option for companies that have difficult to pronounce or lengthy names. In order to make such logos unique certain elements are added. A classic example of lettermark logos would be the logo of CNN.


3) Wordmark Logos

Wordmark logos are the ones that spell out the full name of the company. Some of the brands that use such logos are Coca-cola and PriceMama. Just because the company’s name has been spelt out, it doesn’t mean that creating such a logo is easy.

There is a lot more that goes into it than simply selecting the font and typing out the name. They are styled differently from the existing fonts. Specially made fonts that did not even exist before might have been used, i.e. the font would have been created especially for the brand.

Wordmark logos concentrate on the name of the company unlike brandmark logos that do all the talking without the need of words. It is known as the simplest logo type for a company with a short and unique name.


4) Combination Mark Logos

The combination mark logo combines the first three types of logos mentioned above - Brandmark, Lettermark, and Wordmark. This particular logo is immensely popular as it spells out the name of the company along with a symbol. A combination mark logo is not easy to design as it requires a lot of creativity as well as time. Though you can design your own logo with a logo generator, you need to put in efforts so that your logo emerges out as a winner.

Combination mark logos are the best option for new brands and start-ups. It will ensure that people get familiar with your brand faster. Moreover, you can use the text or symbol alone too when you want to. There are a number of popular brands that use combination mark logos like Burger King and Adidas to name a few. They are so popular that target audience will be able to recognize them even when they use their symbols alone. Getting these logos trademarked is also easier.


5) Emblems

Emblems are akin to the badges or seals that most Sport and Government bodies use. There is a similarity between emblems and combination mark logos. However, the words are not placed beside or below the symbol but inside the design itself. It is difficult to separate the symbol from the text in an emblem and being compact in size, brands don’t use it very often. However, these kinds of logos have their own takers and when used right, they give a professional look. Classic examples are logos of companies like Porsche and Harley Davidson.


So, these were the five types of logos you can use for your brand. Finalizing a logo for your business can be difficult if you are aiming at perfection. However, it can be turned into an easier process once you know how you want to depict the identity of the brand. The logo has to reflect every detail of your brand but at the same time stay minimalistic. You can have a look at some giant companies’ logos for inspirations and get assistance of a free logo creator online but when you want a professional looking logo, you have to head to the experts in the field.