What Makes Wix the Best Website Builder for Small Businesses?

Wix is a popular website builder that was founded back in 2006, and it has managed to strengthen its position in the market over the last couple of years

The company now boasts more than 120 million registered users and has developed numerous web applications for them. This includes solutions that help users optimize their website for mobile devices, as well as those that can help website owners to generate more online sales.

Today, Wix makes it possible for anyone to build an online portfolio, a business website, a landing page, and more. Their site templates also come with a blog functionality that is easy to build and convenient to use.

Not to mention that Wix also allows you to integrate third-party apps on your website so you can customize its functionality. In relation to this, we have listed down eight reasons Wix is the best website builder for small businesses:


Creating a website on Wix is different from doing it from scratch and having it transferred to a web host before launching it online.

Wix is tailored perfectly for beginners and small businesses who are just starting and are not that skilled when it comes to website creation. Not to mention that most of its features focus more on convenience. 

While this means that most of the web builder’s features are limited, Wix has improved dramatically over the years, providing users with what they need in order to make their website functional. 

For most users, the convenience that Wix offers outweighs the lack of more advanced functions. 

Above-average site speed

Among small business website builders, Wix performs above-average when it comes to page load speed without compromising online security.

Because your website is hosted on Wix's server, it means you get to focus more on other important things such as your site design, and taking advantage of the features that you have bought from premium bundles.

Massive template collection

Another advantage of using Wix is that it has a massive template collection that you could use for your website. Not to mention that the website templates are highly customizable.

That said, you don't really have to worry about having the same designs with others. 

The whole customization process is pretty straightforward as well. This means that you can tweak how you’d like your website to look even if you are not tech-savvy. That way, you can launch your website that has a unique look. 

Intuitive drag-and-drop functionality

The drag-and-drop functionality is the very heart of Wix.

Although some might argue that Wix does not have enough power over the likes of popular site builders, it actually strikes a perfect balance between simplicity and customization options.

It keeps things easy and simple for beginners but has enough options to turn a site into a real powerhouse.

Another thing that is more remarkable about Wix is its mobile editor. This feature allows you to preview how your site will look like when viewed on a mobile device. Thus, you can create a highly customized mobile experience rather than just relying on a responsive template. 

All-in-one solution

If for some reason, you come across a problem with your website, then all you have to do is to get in touch with Wix to be able to get the solution that you need.

You do not have to waste your time looking for solutions, trying to deal with widgets and plugins that might have gone wrong.

You could always get in touch with their customer service via phone, email, or check out their interactive FAQ page. Apart from that, Wix is known to have a quick customer support turn-around time.

And by “quick,” we mean they can provide the solution you need in less than eight hours. 

No lock-in period

The only way most website builders will offer you an affordable, premium plan is to hook you with a 24 to a 36-month contract. However, you do not have to worry about the same issue with Wix.

From a free plan, you can upgrade to premium whenever you please for as low as $5 monthly. Plus, if you feel like it is not working well for you, then you have the freedom to cancel anytime. 

Built-in SEO management

Search engine optimization (SEO) is what will make your Wix website visible on search engine results.

What happens in SEO is that search engine bots will crawl your website, scan your content so they can figure out what it is about, and then index it to ensure that your website will appear for relevant search queries. 

Luckily, Wix allows you to optimize your website with ease. All you need to do is incorporate your keywords on your content and web page settings. That way, search engine bots would learn more about your website and what it is about.

This is one way that Wix can do the heavy lifting for you so long as you incorporate your keywords on your content and Meta information. 

After adding these on your web page, blog posts, photos, headers, and other elements on your site, search engine bots will scan your website for relevance. The more accurate and detailed everything is, the better your website will rank on search engines. 

Tons of Extra Features

Aside from Wix's known functionalities ? an easy-to-use website builder that allows people to quickly make websites ? it also boasts a whole ecosystem of tools and features that are meant to help you create a functional website.

One of which is DataCaptive, which allows you to reach high-quality leads.

Overall, Wix has the features you need to create a stunning website to scale your small business over time. 

The Takeaway

Wix is used by millions of people around the world to build websites for their small business.

In fact, all you need to do is sign up, choose your template, customize it, and launch it. Absolutely no coding needed.

You can also seek help from Beanstalk Web Solutions, a company that provides web-related services, to create a responsive and attractive website without having to break the bank.