Did you know that an average website visitor waits not more than three seconds while a website loads? Yes, this is a fact which most of us might be unaware of!
Well, what if your site is taking more than three seconds to load? It merely means that you have already lost those potential customers for your business, and they might end investing in one of your rivals since waiting while your site loads are not the option anymore.
As users get countless options in the market, why would they waste their time waiting for your website to load? Agree?
How to Improve the Page Loading Speed?
The speed of your website decides whether a website visitor will continue on your website or leave it immediately. And in today’s competitive age, struggling with a site with reduced loading speed is not the option anymore. You need to fix these issues to remain within the competition and convince your potential customers.
Underneath, I will share a few effortless ways to help designers boost the web page loading speed in 2020. So, let’s get started!
Reduce HTTP Requests
I am sure that most of you might be unaware that whenever a person visits a website, most of the time is spent while downloading components of that web page, including stylesheets, images, scripts, and so on. And in that case, you need to minimize the number of requests a page has to make; otherwise, be prepared to experience your website's reduced loading speed.
Image Optimization
While designing a website, designers often use a lot of images nowadays to deliver an appealing experience to the website visitors. No doubt, images and videos play an influential role in grabbing the customer’s attention, but using large images can put you in trouble and slows down your website.
Designers even use CSS to scale down those large images, but the browser is still going to load them at their actual size only. For example, if you scale down an image of 600*600 to 60*60, the browser is always going to load it at the same size instead of 60*60. So, emphasizing on optimizing these large images becomes a necessity to improve the page loading speed of your website.
For optimizing your images, you must compress all the images into smaller sizes without compromising on the quality of the images. There are many tools and CMS plugins you can find online these days to compress images that ensure that your site loads faster and provides a rich user experience for the website visitors and higher conversion rates.
One more thing you can try is lazy loading, which helps maintain a balance between optimizing content delivery and improving the customer’s experience. It ensures that the website visitors can load your site faster as only a particular portion of the website needs to be loaded while a person visits your website.
Deactivate Unnecessary Plugins
Another thing that designers must be unaware of is that plugins can be the primary reason for reduced web page loading speed. To address this issue, you must delete the plugins you don’t use anymore or aren’t necessary for your website.
The major dilemma designers undergo during this is- how do I know that which all plugins are hampering the website loading speed. To identify those plugins, you can individually disable the plugin and then analyze the server performance. It will help you figure out which plugins affect the website loading speed and performance and remove it right away by deleting or disabling them.
Compress the Web Content
Compressing the web content can positively impact the web page loading speed of your website. Nowadays, the majority of the latest web browsers support compression ability; various sites still don’t deliver compressed content. And uncompressed content results in slowing down the website.
For compressing the content on your website, Google recommends Minify, CSS, HTML, and JavaScript, and you can even enable Gzip compression. Carrying out all these things will help you in improving the page loading speed of your website.
Over to You!
With time, customer’s demands will grow, and designers will find innovative methods and strategies to reach their expectations and deliver a rich user experience. During this, they will undergo numerous speed and performance-related issues.
So, designers must keep the above points in their minds to help them overcome all the page loading speed issues and ensure that the website visitors can rapidly browse through the website without delays and disappointments. Moreover, to explore the in-depth design strategies to boost websites' loading speed and acquire positive outputs, you can even count on a reliable UI UX design agency. After all, you can't expect fruitful outputs with a site that takes forever to load!