Nowadays, building a new website has become a very easy and quick task. But, there is a distinction between live as well as an optimized website, which you should understand well.
In this regard, the website design matters the most with the help of which, people form a view regarding your website. Not only that, but the website design contributes to hugely impact your credibility and conversions.
It also can make your website successful. Although it is difficult to make any website perfect, it is possible to optimize it properly. For this purpose, you can hire a WordPress expert who will do this for you.
So, below are mentioned some of the most important and best practices for building a new website in 2021. Best Practices To Follow and Read more information here.
- Minimizing Text: You should avoid filling your website pages with massive text blocks. This is not applicable to blog posts that require going in-depth. Only, it should apply to your web pages i.e. landing page, homepage, etc. All that you need is to keep the text minimum. Your goal should be to notify your website visitors regarding your products, your company, etc. In this regard, you should learn about telling a story in a small number of sentences or words.
- Using Short Sentences: Short sentences are easier to read. You should avoid showing big text chunks to your website visitors. This will make them confused about where to start reading. All that you need to do is to mix everything up. In case, you require a long sentence, you should trail it with a short one to maintain diversity in the web pages.
- Selecting An Appropriate Color Scheme: Whenever you hire a WordPress expert, you should always make them clear about the color scheme of your website. The color scheme of your website is considered to be very important. As the visitors judge your website in a very short time, you need to synchronize the color scheme of your website with branding. Referring to your brand logo will help a lot.
- Focusing On Shorter Paragraphs: Writing longer paragraphs contributes to decreasing the reader’s engagement. This is considered to be the main reason, why you should focus on using paragraph breaks. You should start each paragraph with new information. Elimination of unnecessary text on your web pages helps to effectively reduce clutter. Also, you should add more emphasis on your call-to-action. In this regard, some of the useful tools are bullets. You can also use lists instead of adding paragraphs or long texts.
- Making Your CTA Obvious And Clear CTA: should be easily observed in your web pages. They should be bold, big, and potent to stand out specifically as the action which your visitors ought to take next. Many of the websites do not have an easily noticed CTA link or button which eventually results in an increased bounce rate. So, your main focus should be to make your CTA obvious and clear. Without an effective CTA button, you cannot drive conversions.
- Simplifying The Navigation: It is very important to simplify the navigation for the website visitors. If they find difficulty in navigating through your website, then there are chances that they would leave your website. As there is too much competition and so, it is very important to focus on this aspect. It is advised to avoid a complex design. You should focus on a standard format.
- Reinforcing Actions With Familiarity: It is very important to keep the same CTA on each of the pages. In this regard, you should think about how people choose to navigate your website. Even if you focus on setting up a definite flow, not everybody will land on a particular page. They tend to browse through multiple options firstly. For example, if you are having an eCommerce website, you should avoid using different CTA buttons on different pages. There is no reinforcement, in case a visitor views one of these buttons on a product page, the 2nd one on a category page, and the 3rd one on your homepage. So, you should always keep the style and messaging consistent. Also, constancy in messaging, language, as well as design effectively reinforces the identity of your brand and leaves a long impact on the minds of visitors.
- Optimizing Your Design For Mobile Devices: The most of majority of people access the internet via. their mobile phones. This means that if your website is not responsive, then it is not going to perform well. Search engines like Google always prioritized responsive or mobile-friendly websites. So, mobile SEO is considered to be the most important thing that you should focus on for ranking well on Google.
- Prioritizing SEO: SEO is regarded as the most important factor to focus on while building a new website. Whenever you hire a WordPress expert, they will tell you the importance of SEO. This is again not only concerned with the addition of keywords here and there. Other than that, it involves improving the content quality as well as targeting precise subject matters for building the authority of your website. You also need to generate an XML sitemap. As a result, search engine crawlers can easily analyze your website content.
- Monitoring The Loading Speed Of Your Web Page: Your website loading speed is dependent on the design. Whenever you focus on adding any specific element to your websites such as videos, images, and other media files, your page loading speed can be exaggerated. Not only that, but it can effectively slow down the HTTP requests. If your web pages load slowly, then your website will not rank higher in the search results. You can adopt different steps to increase the page loading speed such as:
- Combine and minify your files
- Improve your TTFB
- Reduce HTTP requests.
- Take advantage of the browser caching tools.
- Reduce the image file sizes.
Final Words So, the above-discussed ones are considered to be some of the best practices that you should adopt while building a new website in 2021. Your website design choices will ultimately decide the future of your website. By focusing on the above-mentioned aspects, you would be able to improve your edge over your competitors.