With the increasing reliance on buying stuff online, more shoppers are now heading towards various eCommerce websites for their needs. You would need effective eCommerce graphic design to not miss out on the volume of sales happening.
Statista indicates that revenues from online retailing will grow up to $6.45 trillion in 2022. From a previous $3.53 trillion amount of sales in 2019, that will be an 85% growth by 2022.
Your online sales have to ride the wave and be at the forefront of this massive growth by investing in eCommerce design.
73% of companies already invest in design to make their brand stand out in the wildly competitive online industry. Graphic design is, thus, not just for the visual appeal. It is also one way to increase your eCommerce sales.
While advertising and digital marketing contribute to sales, eCommerce graphics design also play a major role in attracting consumers to visit and buy from your online store.
How Do I Increase Traffic on My eCommerce Website?
Several traffic sources are coming into your eCommerce website. If you have analytics installed on your website, this is a great way to see where the traffic sources are coming from.
Take, for instance, the traffic coming from your social media ads that have a link to your store. A more attractive eCommerce graphic design that you invested time and effort in creating is more likely to be clicked than bland design creatives.
A way to increase the traffic going to your website is with a highly effective graphic design that convinces them to land on your eCommerce webpage, known as the click-through rate.
With this, you have to know how to use graphic design effectively to grow your eCommerce sales.
Using Graphics Design in an eCommerce Business
Visuals are a large part of the online shopping experience. To harness the number of visits coming to your website, you need to know how to use graphics on your eCommerce design creatives.
1. Knowing Where To Place Visuals
Visual hierarchy is key to arranging your eCommerce graphics design. The colors and alignment must be both pleasing to the eyes and functional for an eCommerce website.
Crowding out your entire web page with product photos entices your buyers on the variety of products to buy.
You can also allocate a section where a specific product or graphics dominates the screen. Doing this helps direct the buyer's eyes to promotions or a product banner that you want to highlight.
Creating a white space will make your graphics stand out from among the product images on display. Having room to breathe gives your image a cleaner and sleeker look, making it easy to spot on the screen.
Highlighting a product helps online shoppers decide which product to buy, making it easy for them to choose which item to add to their cart.
2. Designing Landing Pages
An eCommerce website can have several landing pages covering a variety of product categories. To be more effective in growing your eCommerce business, you need to have landing pages that convert.
While maintaining a proper visual hierarchy, ensure a packed landing page with eye-catching product photos and a visible call to action button.
Never let a landing page on your website be a waste of space. Include prominent CTA buttons and a layout that seamlessly allows an effortless buying experience online.
3. Improving Website Load Speed
A faster loading website beats out the competition, making your eCommerce store a preferred hub to buy if your website loads faster. To do this, you will need graphics that are well-optimized and yet retain high quality.
The loading speed of a website is a ranking factor by Google. Thus, making it all the more essential for the growth of your eCommerce operations. You need to ensure that the graphics on your eCommerce website loads fast, ideally within three seconds or less.
When your eCommerce website does not load while a buyer is browsing or adding items to their carts, this can lead to abandoned shopping carts. On the other hand, if your graphics load fast and maintain a high quality, online shoppers are enticed to buy more items, increasing your sales along the way.
4. Abandoned Shopping Carts
When your traffic is increasing, there can also be a relative number of buyers abandoning their orders.
They may add items to their cart, only to never go past the buying stage. To bring back the buyers, you can use well-crafted graphics and design layout to conduct A/B testing.
Conducting A/B testing allows you to identify if the abandoned carts are a design issue. Additionally, you can also create retargeting campaigns to convince the buyers to proceed with the purchase.
Through the effective use of graphics in a retargeting campaign, you can entice them to go back to their abandoned carts and continue buying.
5. Optimizing for Mobile
Increasingly, more shoppers are now using their mobile devices to shop online. In the U.S., sales generated via mobile will account for 53.9% of the whole retail eCommerce transactions by 2021.
The key to attracting the volume of shoppers who prefer to be on mobile is by having optimized graphics that fit on a smaller screen.
A more responsive website design makes your eCommerce store show up and load regardless of the mobile screen size that the buyers are viewing through.
Through well-optimized and responsive eCommerce graphic design, you can catch more shoppers even when they are on mobile. Thus, bringing in additional sales regardless of the device that your buyers are using.
How Do Graphic Designers Increase Sales?
Your graphic designer needs to understand how to modify graphics and utilize them successfully to bring in more sales. Graphic designers have a huge responsibility in making your eCommerce website the preferred store for the horde of online shoppers.
Graphics That Sell
In creating graphics, there are factors that you need to consider to make your image stand out and result in a sale.
Always aim to use high-quality product photos that capture the details of the product. Whenever possible, avoid the use of stock photos. Some of these stock photos may be very common, resulting in your eCommerce store is a less credible business.
If there is a need to use stock photos, pick stock photos relevant to your brand without looking inauthentic.
Visuals That Improve Engagement
With the development of several eCommerce design formats, there are many ways you can display your product without it looking static. Take a more interactive approach to your eCommerce store by incorporating zoom features or a 360-degree view of the product.
Aside from a more engaging way of looking at product graphics, it is also vital to choose images with an emotional and intuitive appeal. Online shoppers are more likely to click on your product photos if it attracts their senses.
Instead of merely displaying a static product image, show context on what your eCommerce design graphics is all about. Your buyer will be more convinced to click on your CTA button if you have well-designed graphics that speak to them.
Finding a Graphic Designer
On the whole, graphic design creates a positive impact on the sales of your eCommerce operations. Searching for the right graphic designer to take on the job may be too time-consuming for your business.
Enter the third-party design firm Delesign. With Delesign, you can cut the cost of having a full-time graphic designer but have the accessibility of unlimited revisions until you arrive with the desired output.
Capture more online shoppers with eCommerce design and graphics that highlight your product features. A graphic designer can do this and so much more, boosting your eCommerce sales and reaching growth targets by harnessing the power of graphic design.