Tips for Avoiding UI/UX Mistakes On E-commerce Websites

When it comes to building your online store, you will need the best professional help. In addition to this, numerous other factors attract customers to eCommerce sites. The user interface and user experience design are highly important aspects of any eCommerce website, especially those that offer seamless shopping experiences. A well-planned and researched eCommerce UI/UX design has a high probability of making everything right. The following post discusses the key UI/UX design blunders you should avoid when building an eCommerce website. Before that, let's take a look at UI/UX design. 


UX and UI Design: Description

There is a direct correlation between UI and UX. In short, UX and UI work together to make an eCommerce site successful. User interfaces (UI) describe the look and feel of websites or applications, while UX (user experience) describes how easy or difficult it is to interact with websites or apps. The UI/UX design of a website is formed by the combination of user interface design and user experience design.


User interface design and user experience design are combined to create the UI/UX design for a website.


A good UI/UX design is crucial to the success of an eCommerce website

You must acknowledge a few important UI/UX design mistakes if you are one of those businesses that struggle to convert visitors into customers. These tips will help you assess whether your eCommerce website's UI/UX is negatively impacting its performance.


  • Extremely high bounce rate
  • The abandonment of shopping carts
  • Excessively complicated menus
  • Website speed is slow


Avoid these UI/UX design mistakes while designing an e-commerce site

- The navigation is difficult

A website's navigation is one of the most essential aspects of its design, whether it is an e-commerce site or not. Therefore, it is included as among the top UI/UX eCommerce design mistakes to avoid. As a business owner, you must make it easy for customers to find the products they need. Thus, your website's navigation must be intuitive and easy to use. Organize products into appropriate categories and subcategories so that users can search for them easily. In addition, a good eCommerce website design should offer filtering and sorting options for easy navigation.

- Images and descriptions of products are not available

When you run an eCommerce website that sells different types of products, you will need to give your users detailed information about your commodities. Since online shopping eliminates the interaction factor, each product must be described in detail so that customers can understand what they are buying. However, poor product descriptions are one of the most common UI/UX design mistakes that businesses make when designing and developing an eCommerce website. In addition to the description, images play an important role in buyers' decision-making. However, the images should have high quality because they can reveal more details. In addition, creating quality content is essential for the success of any eCommerce site since it will have a great impact on the user experience.


- Performance issues

You cannot afford to allow your website to go into 'crash mode' for more than five minutes in the eCommerce industry. This is followed by the performance part. The performance of your eCommerce website is an important aspect, so we included it on the list of UI/UX design mistakes to avoid. A website's performance entails not just being glitch-free, but also loading quickly. Although online retailers pay close attention to glitches throughout the eCommerce development process, they overlook one important factor: speed. The ideal loading time for a website is three seconds. Furthermore, the duration of this time will continue to decrease with the advent of lightning-fast networks.


Wrapping Up

The ideal loading time for a website is three seconds. As lightning-fast networks become the norm, this duration will continue to decrease. As eCommerce website development continues, established online businesses tend to make these UI/UX design mistakes. Even if you have a successful online store, checking out these errors can help you increase conversions.