Web Design – Trends to Follow & Recreate

There is nothing that can match the power of visually pleasing designs to engage site visitors. A dull-looking website never gets the job done, even if the website has no glitches technically.

An efficient web design company is closely tied to technology, and so it is where tech skills can be showcased. The designs continue to change, and newer ones become a trend to follow.

Here are a few web design company trends that you can follow and recreate for your website to be at par with your competitors:

  1. Loading times and page speed

No matter how many trends come and go, this one is here to stay till the end of time. One of the most basic standards to evaluate a web design company on is how fast the website loads. Fast loading times are one of the metrics to rank better on search engines. Why? Visitors do not like waiting. More than 3 seconds and you lose a visitor, most probably never visiting your site again.


  1. Substitute Statics Photos with GIFs

Pronunciation conflicts aside, GIFs are a sure-shot way to capture a user’s attention. Gone are the days when a simple static photo was used to get the graphics job done. With attention spans decreasing every day, GIFs are no less than a necessity. They are different than the usual images and give better visuals.


  1. Animations

Micro-animations on the home page of websites are becoming increasingly popular. Why would they not? It adds an element of creativity and makes pages appear different from the usual. Animation loops are a genius tactic to have the user’s attention. The user is bound to watch the loop repeatedly.


  1. Gradients

Gradients are nothing new and have been all over the web for years now. Gradients enhance the text and provide a subtle background that is not too overwhelming for site visitors. If you want to incorporate gradients in your web design, you can go for monochromatic gradients or pastel gradients with bold typography text – a combo to watch out for!


  1. White Space

Web designs have recently incorporated sufficient white space, also termed negative space. White space is just a portion with no text or animations, or features. It gives your site room to “breathe”, metaphorically, though. Too many texts, animations, and information crammed onto a page are not just overwhelming but also make the user experience burdensome. Users prefer sites that provide a relaxing experience.


Another benefit of adding sufficient white space is that it makes the text stand out, making it more readable and impactful. White space with minimal text in some bold colors like blue is not bound to fail.


  1. Minimalism

Minimalism works not just in designing your homes and room; it’s now a preference in web design company practice. The lesser, the better. Keep the design simple and the information easy to read with short and simple words, and your website is ready!


Minimalism keeps the site cleaner and provides a relaxing UX. But do not confuse minimalism with the absence of information. The required and primary information has to be there on the site.  


Worried about how to incorporate these web designs? Fret now. At Proleadsoft, our web designers will take care of the above trends and much more, depending on your business needs. Our designs have finesse and are always at the top of the game.