In today's highly digital world, having a prominent online presence is crucial for small businesses. This is where small business website design comes into play. Whether you have an in-house team of designers or you outsource the work, keeping up-to-date with the latest trends in website design is essential.
Like any other industry, web design is constantly evolving with technological advancements, and what was popular a year or two ago may not be relevant today. Therefore, staying informed about the latest web design trends is essential to ensure that your website stays relevant and engaging to your target audience.
Here are some of the latest web designing trends that are suitable for small businesses in 2023:
#1 Viewer-Centric Colour Schemes
Color is an essential aspect of web design that can influence your audience's engagement. The right color scheme can help small businesses to improve their viewership significantly. By balancing brightness, contrast, and rhythm, designers create color schemes that resonate with their target audience. Vibrant colors are often more attractive than dull ones, and blue and green are among the most commonly used colors on websites.
#2 Faster Page Load Speed
Studies have shown that a slow-loading website can cause visitors to abandon it, never to return. Over half of all internet users base their loyalty on a company's page loading speed. Therefore, designers are focusing more on improving the page loading speed than ever. Small businesses can improve their website's conversion rate by up to 27% by reducing page loading time by at least one second.
#3 Cinema-Style Homepage
Cinema-style homepages with full-screen video stories are gaining popularity because of their engaging nature. They can quickly grab users' attention and encourage them to stay on the page longer than traditional websites.
#4 Target-Driven Content
Creating target-driven content is crucial for building trust and confidence in a brand among the audience. While personalized content is nothing new, designers are now focusing more on creating content that resonates with their target audience.
#5 Reduced Use of Carousels
Small businesses often have limited budgets, and spending on decorative elements is not always a wise investment. Therefore, designers are reducing carousels or sliders on the homepage and exploring new strategies to make home pages more attractive.
#6 Impressing Google
Appeasing Google has become a top priority for websites looking to improve their rank and traffic. Small business web designers do everything possible to improve their site's aesthetic appeal and reduce crowded web design to impress Google.
#7 Call to Action Buttons
Designers must include actionable call-to-action buttons on small business websites. Neglecting this element can be a significant mistake as call-to-action buttons encourage users to take action, such as purchasing, subscribing to a newsletter, or contacting the business.
#8 Mobile-Friendly Design
In today's mobile-friendly world, creating designs that are easily navigable on mobile devices is essential. Optimizing the mobile version of your website can help attract more traffic from the most popular devices.
#9 Dark and Light Mode Toggles
Including dark and light mode toggles in your website design can enhance your site's user experience. Small businesses must select color palettes that work well in both modes to ensure a seamless user experience.