Average Cost Of Website Design For Small Business: What To Expect In 2023?

Creating an online presence is essential for every business to succeed in today's digital world.

According to Blue Corona’s report, around 38% of visitors will stop engaging with a website having unattractive design.

That’s why it is important to have a modern and professional looking website that will give your customers a good impression of your company and encourage them to return.

However, one of the biggest questions that business owners have is, "How much does website design cost for a small business?"

It is a valid question, as the cost of website design can vary greatly depending on various factors.

Here, we will dive into the different factors that impact the cost of website design for small businesses and the average cost you can expect to pay for website design.

So, let’s get started!


Factors Affecting The Cost Of Website Design

Regarding website design, several factors can influence the overall cost. Let's explore the top influencing factors one by one.

1. Size & Complexity Of Website

Websites with complicated layouts with images and videos will also be more expensive. The developer may have to work on multiple elements simultaneously and ensure everything works correctly.


If you are looking for a simple website with a few pages and only basic functionality, the cost will be lower than a complex website.


However, if you want something extensive and more complex, you should be prepared to pay more.


2. Features & Functionalities Required

When considering the cost of website design, the features and functionalities needed in the website should be considered. These features can range from simple items, such as contact forms or search bars, to more complex features, like custom eCommerce solutions or blog platforms.


The complexity of these features will directly affect the total cost of website design, as more complicated features will require more time and effort to develop.

The more complex the feature set, the higher the web design cost.


For example, an essential website may only require a few pages and simple navigation.


In contrast, a complex e-commerce site may require more complex design elements, payment gateways, and custom content management systems.


3. Design & Branding Requirements

Regarding website design and branding, the cost can vary greatly depending on the project's complexity.


It includes custom logos, illustrations, graphics, animations, videos, photographs, and other elements used to create a unique look and feel for your website. The amount of time and effort required to make these elements and the quality of the finished product can significantly impact the overall cost of your website.


Additionally, any unique coding or programming needed to incorporate these elements into your website can add to the final price.


4. Level Of Customization & Personalization

Customization and personalization of websites play an essential role in website design. Your website should reflect your brand identity, values, and mission.


For this, you need to customize the website as per your brand requirements. Customized themes may require a higher budget, but they will give your website a unique look and feel, which is essential to build brand awareness.


You may also need custom coding, logos, and graphics which can add to the cost of website design. The website design cost will be higher if you require complex animations, interactive elements, and social media integration.


To keep the website design cost within budget, find a balance between what you need and what you can afford.


5. Experience & Expertise

Regarding website design, experience, and expertise play a huge role in determining the cost. An experienced web designer can design a website faster and more effectively than someone with limited knowledge. It can save you time and money in the long run.


Additionally, an experienced web designer will have more creative ideas for your website's overall look and feel. They will also be better equipped to handle complex programming tasks if required.


The cost of a website is often determined by the level of experience and expertise needed for a project. So if you're looking for the best results for your website design project, hiring an experienced web designer is essential.


Average Cost Of Website Design For Small Businesses: By Service Type

When budgeting for a website design project, it is important to understand the different types of services available and the average cost associated with each. Let's talk about them in more detail.


  • DIY Website Builders

The cost of a small business website design using a DIY website builder typically ranges from f$0 to $300 per month, depending on the platform and the features you need.


Some popular DIY website builders include Wix, Jimdo, and Weebly. They offer free plans with basic features and paid plans with more advanced features.


Remember that with a DIY website builder, you'll need to invest time in designing and building your site, but you won't need to pay for a web designer or developer.


Here are the template-based website builders and their pricing:


Template-based Site Builders

Cost (per month)






















  • Freelance Web Designers

The average website design cost for small businesses with freelance web designers can range from $500 to $5,000. The cost will depend on several factors, such as the project's scope, the level of customization and complexity of the website, and the experience and hourly rate of the freelance designer.


A simple website with a few pages and basic design elements can cost around $500, while a more complex and custom website could cost upwards of $5,000.

  • Full-Service Web Design Agencies {H3}

The average cost of website design for small businesses by full-service web design agencies can range from $2,000 to $15,000 or more, depending on the size and complexity of the website, the services included, and the experience and reputation of the agency.


Some common factors affecting the cost of website design for small businesses include Website size, experience, reputation, and location.


Things To Consider When Budgeting For Website Design

When budgeting for a website design, a few essential things to consider before investing your hard-earned money into a website project. Here are four key elements to keep in mind when planning your website budget:


1. Your Business Goals & Target Audience

When it comes to website design, your business goals and target audience should be at the forefront of your mind. It's important to consider the type of user you're trying to reach and their needs when designing your website.


For example, if you're targeting customers from a younger demographic, your website design should reflect this, with easy-to-use navigation, engaging visuals, and an overall modern feel.


On the other hand, if you're targeting an older demographic, you should ensure your website is simple yet appealing and engaging.


2. Your Budget & Financial Constraints

When budgeting for your website design, it's important to be mindful of your financial constraints. You need to be sure that the design cost is within the budget you have set. It is also important to consider additional expenses such as hosting and domain names, marketing, maintenance, and more.


Make sure to factor in all these costs before deciding on a final budget.


Also, it is crucial to consider your long-term financial goals when designing your website. If you anticipate needing additional features or functionality later, factor that into your budget.


3. Level Of Support & Maintenance Required

When budgeting for website design, it is essential to consider the required support and maintenance level. Depending on the size and complexity of your website, you may need ongoing maintenance and support to ensure that it continues to run smoothly and provide your users with the best experience possible.


It is crucial to consider the type of maintenance you will need to keep your website up-to-date and secure. Regular updates may be necessary to stay current with new technologies and security patches.

Also, hire web developer to monitor your site and make necessary changes when needed.


4. Importance Of Quality Over Cost

When budgeting for website design, it is vital to recognize the importance of quality over cost. Opting for the cheapest option available to save money may be tempting. However, it could negatively impact your website's performance.


Quality website design is more aesthetically pleasing, user-friendly, and efficient. A quality website design will help ensure visitors have a positive experience when visiting your site and will increase their likelihood of returning.


A quality website design can also provide your business with many other benefits. It includes increased website traffic and conversions, improved search engine rankings, better brand awareness, and increased customer engagement.

The Final Say

When it comes to website design for small businesses, there is no one-size-fits-all answer. The cost of website design for a small business will depend on the scope and complexity of the project, as well as the service provider's experience and reputation.


Website design services can range from a few hundred dollars for basic designs to tens of thousands for more complex builds.


You can get in touch with the best website design services to get your website designed in a cost-effective way.


It's also important to remember that website design isn't a one-time expense. Even if you have an existing website, regular maintenance, and updates are necessary to keep your website up-to-date, secure, and performing well.