Creating shareable content is every blogger's dream come true. The truth is, there is no rule as to what makes content go viral, but there are a few tricks that can considerably enhance its chances at getting popular and making it easier for its content to be widely shared through many channels. Here are some tips on how to create more shareable content.
1. Choose the Right Title & Headlines
The blog title is the first thing every readers see – it makes up for the first impression the audience is going to have of your blog. Make sure that your title it's a catchy one, and that every post starts with a click-worthy headline – even if your content is great, no one is going to appreciate it if they're not motivated enough to open the page.
2. Create Quality Content
High-quality content is crucial if you want to maintain and expand your readership to gain more shares. You should know that there's psychology behind sharing content – by sharing articles and posts, we define ourselves to others, communicate things and generally feel more involved with the world.
When writing articles that delve into a particular subject, use trustworthy information sources and try to get a quote from industry’s specialists and famous figures – they will add credibility to your content, inspiring users to share it.
3. Format Your Posts
A good post formatting is practically a deal-breaker. Contrary to popular belief, long content is more shareable than short bite-sized texts, but once you write a lengthy text it poses another problem – how to make it digestible to the reader? You can be sure about one thing: writing a long text in one block will discourage even the most devoted of your readers.
Instead, write clear, scannable posts – use short paragraphs, catchy headlines and lists to break the long text. If you want to make your content shareable, include social media sharing buttons somewhere on your post – they'll help the users to share it with just one click.
4. Add Some Visuals
Images are key to making your content attractive – the first thing that draws attention to your content, rendering it potentially interesting to your audience. Once you get your readers to actually read your posts, you should enhance their experience and add some high-quality images to break the text and make it easier to digest.
A great picture can make your blog or social media posts an eye candy – and this appeals to a lot of people. Use your images consistently to create a sense of professionalism – it's bound to spread over and amplify your textual content as well.
5. Engage With Your Readers
In order to make your content more attractive and shareable, you'll need to make the users emotionally invested in you and your brand. Don't be shy – spark a conversation and encourage your readers to participate in the discussion. You can do that by requesting feedback (“If you've heard about a better solution, I'll be happy to hear about it.”) or asking for advice (“What is the most interesting...”).
6. Post with Good Timing
In blogging or social media, good timing can do wonders. When your posts are timely, you'll seem more genuine and authentic to your readers – and that's the first step to make your content credible and worth sharing. Organize your activity to inlcude events like the Olympics or football finals – they create a lot of buzz on the web and you can use this moment to contribute to an already existing interest.