6 Steps for the Perfect SEO Formula for your Blog Post

When bloggers produce a post they can look at how to optimize it for search engines. They can evaluate different options to make sure their content can rank more highly on search engines result page. A blogger can spend considerable time creating their content and want make sure that people searching for topics they have discussed can be found more easily.

Taking time to learn various methods that can make their content more search engine friendly, could lead to higher click through rates and more visitors to their blog.

1. Content

Bloggers can have the end user in mind when they write and develop their content. They can make sure to create optimized content that can be ranked more highly for their particular topic. The ranking of their content in search engine results page can affect how many people visit their blog and interact with their content.

Ranking more highly can be important because it can increase the likelihood that a searcher can read their page title in the results pages and possibly more likely to click the link.

2. Keyword

A blogger can focus their initial efforts at optimization by trying to more fully understand the intent of their visitors. Indentifying certain keyword or searchable phrases that people use to look for particular information can aid the blogger in making their content more searchable.

Bloggers can utilize various online tools that can make the keyword discovery process less difficult. They also can look at their own analytical tools that are most likely used to track user activity on their blog. From these types of tools, they can begin to compile an extensive list of keywords and phrases that their visitors are searching for.

With these keywords, the blogger can further develop content that provides more in depth information to the viewer. The keywords can allow a search engine to more accurately gauge what a specific blog post is discussing. This information can then aid the search engine to present the bloggers content to appropriate viewers. 

3. Description

A blog owner can use the meta description section of their blog posting to provide more details to the search engine what each post is about. This description can also be presented to searcher when viewing the results page and can appear with the link to the specific post.

Referring back to their keywords used in a blog post, the writer can include these in the meta description. Having the keywords in the short snippet presented could increase the chance of someone clicking on the post. The searcher can view the meta description and have a more complete idea of what the particular post is about.

An author can take time to create meta descriptions that explain what the blogs posts content will provide and also appeal to the intent of a visitor. Each post can have a separate description that briefly explains the pages content.

3.1Title

A blog page title can be an opportunity to gain a searchers attention. While creating catchy titles, the writer can also include keywords in them which can improve their optimization efforts. Having a title that gets a viewers attention can increase the possibility of them clicking on the posts link.

Improving their click through rate can be a goal of the blogger to enlarge their audience. Each individual post on the blog can have a specific title that describes the pages content. The searcher can read the title where it appears above the URL address in the search engines results page.

4. Heading

After creating the page title a blogger can focus on developing a heading for their post. The heading is separate than the title and is what will appear after a visitor clicks on the page title link and views the post. A heading can be another opportunity for the writer to introduce the content that can be presented in the main body of each post.

The heading and title can have different phrasing but the blogger can be better served having the same overall meaning on both. This can ensure that the reader can read the title and heading and expect a certain topic to be covered. The keywords used for the title can also be inserted in the heading and be part of the search engine optimization process.

If the blogger includes other headings below, they can be subdivided into secondary rank, tertiary rank, and so on. The author can produce a unique heading for each post on their blog.

5. Media

A blogger could chose to include various media in their written posts. They can optimize this media for search engines by providing written explanations of what they represent. Using keywords or descriptive phrases they can title an image to make it better understood what is being shown.

For further optimization a blogger can chose to include a short description about the images or media shown in their blog post. This can allow the search engine to more fully understand what the blogger has decided to include in addition to their written content

6. Link

As the blogger writes their information in the post they can add links to the content provided. The post can have internal or external links to other content online. These links can allow the author to provide supplementary information to the subject they are presenting the reader.

The blogger has the choice of linking externally to other online resources such as websites or other blogs. Internal links can also be used in the post that connects to other content such as post or pages on the blog. A person can look for ways to write my paper. The specific linking structure could play a role in how the search engine ranks the content.  

Developing valuable content for visitors can be the goal of bloggers. Having the content discoverable by searchers can be improved through optimization efforts. A blogger can get ideas by reviewing the concepts above of how to produce productive search engine optimized content.