If you're a medical professional still not participating in social media consider that 41 percent of the public says social media affects their choice of hospital, medical facility or doctor. They rely on word of mouth and the medical provider's online activity in decision making. Here, the medical community hurts itself because only 26 percent of US hospitals use social media. Hospitals miss a key trust building element and an opportunity to communicate with the past and present patients. They also miss the opportunity to become the choice for new patients.
Here is an infographic that shows how social media is improving the healthcare industry. You can take a few pointers on how to leverage social media to get on the bandwagon and join the conversation.
Infographic courtesy: Canadian Pharmacy King
