Home Interviews

Expert Interviews

This is a very popular feature here at Promotion World. Every week (or so) we interview an expert in the field of website promotion. Here you can see people we have interviewed in the past.

  • Don Breckenridge, Co-founder of Hatchbuck

    July 28, 2014
    PromotionWorld had the opportunity to interview Don Breckenridge, who is a lifelong entrepreneur and co-founder of Hatchbuck, an easy-to-use sales and marketing software designed to help small and midsized businesses grow. He talks about best practices for Marketing Automation and the top ways entrepreneurs can leverage the technology to generate leads and create brand awareness.

  • Mark Satterfield, Founder and CEO of Gentle Rain Marketing, Inc.

    July 18, 2014
    A key truth all entrepreneurs must face is this: without a solid marketing strategy, most businesses will fail within the first five years. Mark Satterfield, author of the forthcoming book, THE ONE WEEK MARKETING PLAN, has helped hundreds of entrepreneurs, consultants, and other professionals develop marketing approaches that have turned their businesses into solid successes.

  • Eddie Howard, Product Manager for Vocus

    March 4, 2013
    PromotionWorld had the opportunity to interview Eddie Howard, Product Manager for Vocus, a leading provider of cloud marketing software. He talks about the different aspects of email marketing and shares his insight on how businesses can take full advantage of email marketing – the most proven and cost-effective marketing tool for promoting products and services. Enjoy!

  • Cliff Stein, CEO of Reputation Changer

    September 10, 2012
    PromotionWorld had the opportunity to interview Cliff Stein, CEO of Reputation Changer. He talks about the different methods used to stop or combat competitors from writing unfavorable critiques about a business or a brand, explains what online reputation management involves and how you can manage your brand online. Enjoy!

  • Ken Wisnefski, Founder and CEO at WebiMax

    August 6, 2012
    In an exclusive interview, Ken Wisnefski, Founder and CEO of WebiMax, talks about some of the major shifts taking place right now in the digital world – such as so-called social-search, Panda and Penguin Algorithm updates that change the game for backlinks, the keys for running successful online marketing campaigns, and so on. He also shares some insights, marketing tips and much more. Enjoy!

  • Sergio Fabi, Marketing Director at BestMediaPartners.com

    July 11, 2012
    As more and more businesses are successfully profiting from affiliate programs, and this field became so competitive, it is always hard to find a good program to start with. In this interview, Sergio Fabi, Marketing Director at BestMediaPartners.com, talks about the success of their B.M.P. Affiliate program which offers some of the highest payouts on the net and what it takes to develop it. He also shares insights on how to pave the road to affiliate marketing success. Enjoy!

  • Navneet Kaushal, CEO of PageTraffic

    June 20, 2012
    In an exclusive interview, PageTraffic CEO Navneet Kaushal shares his decade of experience in running a successful digital marketing company, rare insights and thoughts about the industry's future.

  • Saju Thomas, Product Manager at Picksie.com

    March 15, 2012
    We had the opportunity to talk to Saju Thomas about the evolution of small businesses & mobile apps. Saju Thomas is the Product Manager at Picksie.com. He is responsible for the Picksie.com product development roadmap, evolving it based on user feedback, competitive landscape and market opportunities. He is also responsible for developing content and business partnerships to drive the Picksie value proposition. About Picksie: Picksie is a location-based discovery service optimized for iOS devices that answers the question “What can I do, right here, right now?” Picksie applies a user’s profile, past ratings, searches and reviews, as well as current day, time and weather, to recommend events, activities and places of interest – such as restaurants, cafes, bars and cinemas. By creating a Picksie profile, users save time deciding what to do and receive instant recommendations that match their unique likes and location. Picksie was founded by Ishi Systems, a product development firm delivering end-to-end technology solutions for enterprises as well as startups. Ishi has been developing enterprise, security and mobile solutions for its customers globally since 1994. The Company is headquartered in Jersey City, New Jersey. For more information on Picksie, check them out on Facebook or Twitter.

  • Justin Premick, Director of Education Marketing at AWeber

    July 20, 2011
    We had the opportunity to talk to Justin Premick, Director of Education Marketing at AWeber, who was happy to share his insight on email marketing for small businesses with you, our readers. Enjoy!

  • DJ Edgerton, CEO and co-founder of Zemoga

    August 31, 2010
    In an exclusive interview DJ Edgerton, CEO and co-founder of Zemoga, talks about the most exciting things taking place right now in the digital world. He also shares some insights, social media marketing tips and much more. Enjoy!

  • Curt Dalton, CEO of The Internet Time Machine

    August 23, 2010
    In this exclusive interview, we talk to Curt Dalton, CEO of The Internet Time Machine about his new venture - The Internet Time Machine, and how it can discover emerging trends. They monitor subjects, ideas, products that have increases in search volume and mentions, and then compare it to see if "supply" like search results numbers and advertisers, is keeping up with demand. If demand is taking off and supply is remaining constant, you have a new niche or market to look at that could be profitable. Enjoy!

  • Neil Rosen, CEO of eWayDirect

    March 15, 2010
    In an exclusive interview Neil Rosen, CEO of eWayDirect , gives some tips on how to integrate your online marketing campaign, makes predictions about what will be at the top of the list in 2010, shares insights, and much more. Enjoy!

  • Al DiGuido, CEO of Zeta Interactive

    June 24, 2009
    Last week Zeta Interactive, a leading full-service digital marketing agency, unveiled Zeta Mail 5.0, a revolutionary email marketing platform. We talk to Al DiGuido about the new platform and the current trends in the email marketing.

  • Steve Campus, Co-Founder of Boomster.com

    May 18, 2009
    In this exclusive interview, we talk to Steve Campus, Co-Founder of Boomster.com. Boomster.com is an information and social network website for dynamic and experienced baby boomers interested in pursuing a full life. It is a venue where members can meet like-minded people with whom they are able to explore ideas, exchange advice, and develop relationships and friendships.

  • Lisa Wehr, Founder and CEO of Oneupweb

    March 23, 2009
    In an exclusive interview Lisa Wehr, Founder and CEO of Oneupweb, talks about the fusion of search and social media, and shares some insights, social media marketing tips and much more. Enjoy!

  • Scott Buresh, Roger Janik, Hugo Guzman, Alan Rabinowitz, Milind Mody, Brian Reiff

    November 14, 2008
    If you want to be on the crest of the social media wave, than read on the opinions of 6 well respected SEO and Social Media Marketing professionals who share insights and their best kept secrets on how to pave the road to Social Media success.

  • Yohay Barsky, CTO and Co-Founder of SortFix

    October 20, 2008
    In an interview Yohay Barsky, CTO and co-founder of SortFix, talks about the next generation search environment that will truly understand the user.

  • Kristopher Jones, President & CEO of Pepperjam

    September 11, 2008

  • Lin Dai and Michael Howard, co-founders of Kiwibox

    August 28, 2008
    Lin Dai and Michael Howard talk about the power of combining social networking experience with online magazine. Read the interview to find some insights, marketing hints, debunked myths and much more.

  • Joel Smernoff, President and COO of Paltalk

    August 6, 2008
    Paltalk is the premier real-time, video-based community bringing together traditional broadcasting media, social networking, user-generated content and video chat.

  • Brian Easter, CEO of NeboWeb

    June 23, 2008
    Brian Easter tells about the company’s greatest achievements through the years and reveals the three vital components of any successful online campaign.

  • Scott Buresh, Matt Foster, Roger Janik, Frank Siano

    April 23, 2008
    PromotionWorld is proud to present the new roundtable format interview where experts discuss questions and share opinion on industry hot topics. In the first issue, SEM industry leaders analyze the key trends and events that have impacted the industry and give forecasts what is likely to happen in the months ahead.

  • Robert Landes, President and CEO of Fetch Technologies

    March 10, 2008
    In an exclusive interview, Mr. Robert Landes talks about Fetch Technologies as a leader in the next-generation Web search, extract and integration services.

  • Al DiGuido, CEO of Zeta Interactive

    February 20, 2008
    In an exclusive interview, Mr. Al DiGuido reveals the vision of the new company which is based on serving the growing need by marketers for integrated digital marketing services capability.

  • Roger Janik, President and CEO, ServerSideDesign

    October 17, 2007
    In an exclusive interview, Mr. Roger Janik, President and CEO of ServerSideDesign, tells about what it takes to build and run a successful SEO company.

  • Michael Hussey, CEO, PeekYou

    August 22, 2007
    In an exclusive interview, Mr. Hussey, CEO of PeekYou, describes the innovative people search site and tells about the privacy issues in the industry.

  • Scott Buresh, Founder and CEO, Medium Blue

    February 16, 2007
    In an interview for PromotionWorld, Scott Buresh, founder and CEO of Medium Blue, tells about the achievements of the company, the trends in the SEO industry in 2007, and much more.

  • Jim Daniels, Owner, Bizweb2000

    by Milena SotirovaAugust 22, 2005
    I started researching things like how to build a website, get traffic to it and such.

  • Anna Love, Director of Marketing, Bravenet

    by Milena SotirovaAugust 19, 2005
    I arrived at Bravenet on a sunny afternoon in February, 2002 while working for Xerox.

  • Alan Rabinowitz, CEO SEO Image

    by Milena SotirovaAugust 1, 2005
    Since it’s conception in May 2003, SEO Image (which is a fairly small company) has been growing tremendously, we are expected to double in size within the year.

  • David Braun, CEO Templatemonster.com

    by Milena SotirovaFebruary 8, 2005
    Tell me something about yourself and your position in the company. What were you doing before starting Templatemonster.com? What were the milestones in your life?

  • Garry Grant, CEO, SEO, Inc.

    by Paul AlleyJanuary 30, 2004
    The purpose of search engine optimization is to code a Web site so that it has enhanced visibility (high rankings) on search engines.

  • Janet Mito, VP

    December 27, 2003
    Janet Mito is VP of Marketing for Roving Software, the creators of Constant Contact. Constant Contact is a permission-based Do-It-Yourself Email Marketing™ service designed and priced for small business. It is incredibly easy to use and allows small and mid-sized businesses to create and send eye-catching HTML newsletters, promotions and announcements in minutes.

  • Ira M. Pasternack

    September 5, 1999
    We start off by talking about Ira's excellent daily newsletter. We also talk about developing a marketing strategy, which is essential to properly promote a website.

  • Chuck V. Heintzelman Jr.

    September 5, 1999
    We talk about the LinkBuddies banner exchange, the best ways to get your banner clicked on, how to keep the byte size of your banner down, and more! All in all, this is an information packed interview.

  • Gordon Hoffstein

    September 5, 1999
    Affiliate programs are the future of online advertising. With that in mind, this is an interview with the president of Be Free, one of the largest affiliate programs out there.

  • Allan Gardyne

    September 5, 1999
    Promotion World has been giving a lot of coverage to affiliate programs lately, and with good reason. They are becoming one of the most popular ways to make a bit of extra money on the 'Net! Allan (even though he won't admit it) is one of the experts in this field. He shares a some words of insight for us on the subject.

  • Joe Haedrich

    September 5, 1999
    Webcards has to be one of the more successful websites on the Internet right now. And this interview is with the owner of Webcards! He gives out a few of his "secrets" to success here!

  • Angela Smith

    September 5, 1999
    We talk a lot about how to get free content for your website, and the promotional and financial value of giving things away free from your website in general.

  • John Audette

    September 5, 1999
    John Audette is perhaps one of the best known website promoter there is. In this interview, we learn about his many projects, as well as getting some tips for marketing your website.

  • Gary K. Foote

    September 5, 1999
    We talk about many things, including ethical email marketing and why diligence is important when you try to promote your website.

  • George Matyjewicz

    September 5, 1999
    George is an expert in the online press release industry. We talk about ways to get yourself noticed by the press. For all those that want to get featured in some big newspaper or magazine, read this!

  • Danny Sullivan

    September 5, 1999
    This week we have an interview with Danny Sullivan, who specializes in search engines. We talk a bit about the changes at his site, Search Engine Watch, and some listing techniques.

  • Nancy Roebke
    Nancy talks about one of the oldest, but still one of the best, ways to promote your site: Building online relationships.

  • John S. Rhodes
    This is a very interesting interview. John is a Human Factors Engineer, and he uses his skills to evaluate websites. Beware... if you read this interview, you may go away making big changes to your website.

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