There are more mobile devices than people living on Earth. Therefore, it is imperative to integrate an easy and accessible mobile commerce platforms into your business model.
What is a Mobile Commerce Platform?
Many business owners understand the importance of an eCommerce however, an area often overlooked is mobile commerce. The mobile user experience is as important if not, more important than the experience on the desktop computer. While many customers attribute poor loading times on a desktop to poor internet connection, mobile users will deem a company careless if their mobile platform is insufficient. In today’s world, many people will shop directly from their phone or tablet, making a good user experience the difference between a sale or a lost lead.
How to Discern the Good Platforms from the Bad
Understanding the need for a mobile commerce platform is the first step. Determining what company or service should take care of it is the second step. Sifting through every option can be tedious, we have created a list of options you should look for when choosing a mobile commerce platform.
Technology Support
If your mobile commerce platform of choice does not support Magento and Prestashop, that is a large indicator that this company does not have your best interest in mind. Magento has been proven to increase sales by about 300% while Prestashop maintains a large community of businesses that are willing to help you on your journey.
Control Over Design
You are in charge of your business, not your mobile commerce platform. Without the option to design your shop, you are likely to conflict with the brand you have already built.
Real-time Synchronization
The best applications will utilize real-time updates between the shop’s web server and the application. This will allow you to understand what is happening with your inventory and how your customers have responded. Furthermore, your platform should maintain the option of allowing push notifications.
Support Large Inventory
If you are unable to sell what you wish because of a limiting platform, that is a loss of sales that can be avoided easily.
Pricing
The best pricing options should align with the features you need for your business. If a platform does not allow an option for pricing based on your needs, they do not have your best interest at heart.
Throughout our research in this field of mcommerce, we have implemented the above features that fulfill all of these needs. Furthermore, our service supports both Magento and Prestashop platform, allowing for a great user experience for all customers.
Do not take the decision of a mobile commerce platform lightly, it can be the difference between success and failure.